Jammu, Sep 01: Priya Sethi, National Executive Member, Prabhari Bharatiya Janata Party (BJP) Social Media Department, Jammu and Kashmir and former minister has emphasised the significant role of social media in every sector including the polls in today’s modern era.
She expressed this in her address while conducting a series of meetings of the party’s Social Media Department of Jammu border, Reasi, Sunderbani, Nowshera and Akhnoor constituency.
Asserting that social media is going to play a highly crucial role in the upcoming 2024 Parliamentary elections polls, the senior BJP leader asked the members of the Social Media Department to gear up for the said elections and prepare a multipronged strategy to be adopted by the cell in ensuring unprecedented success to the party.
She emphasised the party cadre, especially those in the Social Media Cell, to become proactive and work relentlessly in a mission mode so that the people vote BJP to power at the Centre for the third consecutive term.
Priya Sethi while highlighting the role of social media said, “In the present day, it has the highest outreach and allows the users in a robust democracy to exchange their ideas, thoughts and opinions through multiple platforms. As such any information transmitted through social media channels regarding elections reaches a significant percentage of the voters that influences the electorate. Moreover, it acts as an echo chamber for like-minded voters thus becoming an important platform connecting people with similar ideas, opinions, and interests.”
“Social media can be used both positively as well as negatively and in view of the anti-India brigade along with the tacit support of some opposition leaders relentlessly indulging in maligning the BJP government at the Centre through their false narratives, therefore the responsibility and role of BJP’s Social Media Department have assumed greater significance,” she said.
The BJP leader asked the Social Media Department members to “work intensely under a meticulously planned strategy to neutralise the propaganda disseminated by the aforesaid elements by creating false narratives based totally on surmises and conjunctures”.
“Though the people are wise enough not to be misled by these narratives, there is a dire need to strongly counter the misinformation campaign launched by the opposition parties on social media,” she said.
