Srinagar, Jan 25: The administration on Wednesday appointed Parikshat Singh Manhas Chairman of the Jammu and Kashmir Board of School Education (BOSE) for a period of two years.
Principal Secretary to Government, School Education Department said the new BOSE chairman was deputed on the orders of the Lieutenant Governor.
Dr Parikshat Singh Manhas is a Professor, Faculty of Business Studies and Rector, Udhampur Campus, University of Jammu. He is also the Director, School of Hospitality and Tourism Management, University of Jammu and Coordinator, of Global Understanding Course at the University of Jammu being run in collaboration with East Carolina University, USA and Coordinator, UGC – Innovative Programme.
Prof Parikshat is also CEO and Promoter Director, University of Jammu Special Purpose Vehicle Foundation – A Section 8 Company, Director, University Business Incubation and Innovation Centre, University of Jammu.
Earlier, he was Coordinator, National Innovation and Start up Policy and President, Institution Innovation Council, University of Jammu – A Innovation Cell, Ministry of HRD—Government of India Initiative. He was also Dean, Faculty of Hospitality and Tourism Management, Maharaja Ranjit Singh Punjab Technical University, Bathinda, India and Member, Task Force for Implementation of National Education Policy 2020—Government of Jammu and Kashmir.
Prof Singh earned his PhD in Brand Positioning Strategies from the University of Jammu. He did his MBA from the University of Jammu, India and his Master’s in Tourism Management from IGNOU, New Delhi.
He has been teaching Internet Marketing, Brand Management, Destination Management and Marketing Management at both undergraduate and graduate levels and Tourism Research Development to the PhD and other research students in the School of Hospitality and Tourism Management and the Business School, University of Jammu since 2001.
His research interests are Tourism, Recreation, and Hospitality Management, Education and Marketing, Sustainable and Responsible Tourism, Brand Management, Post Conflict Tourism and Peace Building Strategies (Revival Tourism), Film Induced Tourism and Destination Marketing. (KNO)
