Srinagar, Feb 14: A weeklong Advanced Management Development Program (A-MDP) on Digital Marketing & DPR Drafting (Hands-on Training) and Govt. e-Marketplace & e-Office concluded on Fri-day at the National Institute of Technology (NIT) Srinagar.
The hands-on training workshop was organised by the Department of Mechanical Engineering in collaboration with the Department of HSS&M along with the Administrative Division of NIT Srinagar.
It was sponsored by the Ministry of MSME, Government of India and was attended by 60 partici-pants including 30 Government Officials, entrepreneurs, business owners and aspiring startups. In-stitute’s Registrar, Prof. Atikur Rahman, was the Chief Guest at the inaugural session, while as Saheel Allaqband, Assistant Director of MSME, was Guest of Honour during the valedictory session. In his key address, Saheel Allaqband spoke about the achievements the Ministry of MSME has made over the past two decades in fostering an entrepreneurial culture in the valley. He also acknowledged Vel-ladurai, Joint Director of MSME, who oversees the divisions of Jammu & Kashmir, Himachal Pradesh, and Ladakh.
Prof. GA Harmain also highlighted the remarkable growth that Kashmir has experienced across vari-ous sectors, from tourism to technology. He said there is a need to organise more such programs in a structured manner to ensure success.
Prof. Harmain reiterated that NIT Srinagar remained committed to support and empower stakehold-ers by providing necessary guidance and resources to help them navigate the evolving business land-scape effectively. Mubashir Ahmad Wani, AR (Accounts) and Resource Person of GeM Workshop, appreciated the active participation of government officials and entrepreneurs.
He also highlighted the importance of such sessions in helping participants understand marketing and the GeM platform. NIT Srinagar is always ready to provide support and guidance to those who need it, Wani said. Earlier this week, the inaugural session was presided over by the Registrar of NIT Srinagar, Prof. Atikur Rahman, who was the Chief Guest. Prof. Yaswanth Mehta, the Dean of Plan-ning and Development, was the Guest of Honour. In his key speech, Institute’s Registrar, Prof. Atikur Rahman, underscored the importance of the Viksit Bharat 2047 initiative. Such initiatives are crucial for economic growth, achieving Sustainable Development Goals (SDGs), improving living standards, supporting businesses, and strengthening infrastructure, he said. Prof. Rahman also affirmed that NIT will take necessary measures to reach every nook and corner of the Kashmir Valley and the Ladakh region. He emphasized the institute’s responsibility to foster an entrepreneurial culture across the valley, thereby contributing to India’s GDP.
He encouraged aspiring scholars and students to explore local technologies and actively engage in research in these fields. Prof. M.M. Wani, Head of Mechanical Engineering Department, expressed his gratitude to the Ministry of MSME for funding the weeklong workshop. He said there is a need for digital marketing to promote products in the market. Prof. Wani said that farmers, business own-ers and can could potentially increase their profits fivefold by utilizing digital marketing to sell value-added products. Dean of Planning & Development, Dr. Yaswanth Mehta, said that NIT Srinagar cur-rently possesses 67 acres of land but faces construction constraints within 200 meters of Dal Lake.
He further mentioned the allocation of 500 acres of land by the UT administration, stating that this expansion would provide additional space to accommodate more people and train youth for the fu-ture. Dr. Shahid Saleem, convenor of the program, delivered the welcome address, emphasizing the need for such programs in the valley. He stressed the importance of enhancing accessibility to the Government e-Marketplace (GeM) and the role of digital marketing in boosting exports.
