Tourists thronging Kashmir to celebrate Christmas and New Year created a buzz in the Valley as all the tourist resorts, including Gulmarg, Pahalgam and Sonamarg, were sold out even before the celebrations could begin. The festivities ended on a high note as tourists started their New Year amid snow-clad mountains and peaks in the Valley.
Nearly 26 lakh tourists visited Kashmir from January 1, 2022, to December 21, 2022. The highest grossing months were April (2.72 lakh), May (3.75 lakh) and June (3.33 lakh) while in lean months, there were 62,000 arrivals in January, one lakh arrivals in February and 1.05 lakh in December (up to December 21). As Christmas and New Year came closer the number of tourists arriving in Kashmir swelled and the celebrations which commenced on Christmas eve ended with New Year festivities on December 31.
As Kashmir teemed with tourists in the winter season, hotel owners announced special packages for gala dinners and other entertainment programmes.
Due to COVID-19, not many foreign tourists visited Kashmir in 2020 and 2021 but in 2022 the restrictions were lifted which led to the arrival of foreigners in the Valley after a long time.
Till August 5, 2019–when the Centre announced its decision to abrogate J&K’s special status and bifurcated it into two Union Territories–uncertainty over how the tourist season used to haunt the stakeholders. It was only during the summer months that tourists used to visit Kashmir but the terrorists at the behest of Pakistan used to leave no stone unturned to ruin the tourist season by calling for shutdowns, orchestrating street protests and sponsoring stone-pelting.
Pakistan-sponsored turmoil for three decades hit the tourism industry very hard. Even during the peak season hotels in Kashmir used to have zero occupancies. Tourists visiting Kashmir in the winter season used to be a rare feat.
Former political rulers used to hide behind the conflict whenever they were reminded about Kashmir’s tourism industry being in tatters. They had only one answer i.e. situation in J&K cannot change till talks are held with Pakistan and the terrorist leaders sitting across the Line of Control (LoC). Kashmir was an “issue” which only Pakistan and the terrorist leaders could have resolved.
Just three years ago no one could have even thought that Kashmir would remain abuzz on the Christmas and New Year eves and that tourists from across the country would arrive in the Valley to spend the year-end holidays. Hotels will remain booked in winter and the tourism stakeholders would remain busy even in the off-season.
During the past three years, the government has put in relentless efforts to restore the pristine glory of Kashmir by reviving whatever the Valley had lost after 1990 when Pakistan-sponsored terrorism broke out in J&K.
Till the nineties, people from across the country and the world used to visit Kashmir in large numbers but the arrival of gun-toting terrorists in 1990 dealt a severe blow to the tourism industry in the Himalayan region.
