Srinagar, Dec 12: The tourism sector in the Kashmir Valley, which serves as a vital livelihood for thousands, including educated youth, is hoping for a much-needed boost as snowfall has started gracing the upper reaches of central Kashmir. However, tourist activity in the plains, in-cluding Srinagar’s iconic Dal Lake, remains limited due to the lack of snowfall, which is a major attraction for visitors during the winter months.
Shikara riders, vendors, and other stakeholders linked to Dal Lake remain hopeful, stating that tourist numbers are expected to rise once the plains receive snowfall. “At the moment, most tour-ists are flocking to resorts like Gulmarg, Sonamarg, Pahalgam, Doodhpathri, and Sinthan Top, where snowfall has already turned the areas into a winter wonderland,” shared a local vendor.
Tourism in Kashmir provides a lifeline to thousands, including graduates and youth, who engage in activities such as sledging, horse riding, skiing, and guiding. Many have also turned to social media to attract visitors, creating content like reels showcasing the region’s beauty.
A local youth, currently pursuing his graduation, explained how he earns between ₹300 to ₹500 daily by making reels for tourists. “This job helps me support my family and ensures they don’t face financial difficulties. Tourism is not just a job for us; it’s a lifeline,” he said.
In recent years, Kashmir has seen a significant rise in tourist arrivals, providing employment op-portunities for many. However, the lack of snowfall in the plains has slowed the momentum of this influx in recent weeks.
Aqib Nabi, a local tourist guide, expressed his relief and joy after snowfall in the upper reaches. “Today’s snowfall brought a huge influx of tourists to these areas. Everyone, from Sumo drivers to sled riders, horse riders, and guides, got busy. It’s a blessing for us after weeks of waiting be-cause snowfall revitalizes the tourism sector,” he said.
Locals remain optimistic that the coming days will see more tourists exploring the unparalleled beauty of Kashmir, ensuring the sustainability of their livelihoods. The tourism sector continues to be a beacon of hope for the valley’s economy, especially during the winter season.
