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Rising Kashmir > Blog > City > Locals in city decry sales calls using loudspeakers
City

Locals in city decry sales calls using loudspeakers

M Haziq Pandit
Last updated: March 10, 2025 2:24 am
M Haziq Pandit
Published: March 10, 2025
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Srinagar, Mar 09: The increasing use of loudspeakers by street vendors in Srinagar has become a major source of concern for residents, who say the persistent noise is disrupting their daily lives. Vendors selling vegetables, household goods and other essentials rely on amplified announcements to attract customers, but locals argue that the constant blaring has turned into an unbearable nuisance.

From early morning until evening, loudspeakers echo through residential areas, making it difficult for people to rest, study, or even hold conversations at home. Families with elderly or unwell members say the noise only adds to their distress.

“We wake up to loudspeakers blaring the prices of vegetables. It’s frustrating and unfair to the residents,” said Fayaz Ahmad, a resident of Peerbagh.

Farzana, from Hyderpora, shared a similar experience. “My father is unwell and needs rest, but the noise keeps him agitated. If one vendor leaves, another arrives. It’s a never-ending cycle,” she said.

Students preparing for exams are also struggling with the constant noise. “Our children can’t concentrate. All day, we hear ‘Sale, sale, sale!’ It’s exhausting,” said Mubashir from Baghat.

With complaints rising, residents are urging authorities to regulate the use of loudspeakers in residential areas. Many believe vendors should be allowed to operate but without causing excessive disturbance.

“There should be clear guidelines on when and where loudspeakers can be used,” said Manan, a resident of Rajbagh.

However, vendors argue that amplified announcements are essential for their livelihood, especially as footfall in traditional markets declines. Many rely on pre-recorded messages played through megaphones as they move through different neighborhoods.

“If we don’t use loudspeakers, how will people know we’re here?” asked Riyaz, a vegetable vendor in Rawalpora. “We’re not trying to disturb anyone, but this is the only way we can compete with shops and markets.”

In response to growing concerns, Rising Kashmir reached out to Abhijeet Joshi, Regional Director Kashmir, J&K Pollution Control Committee.

Joshi stated, “As per SO-30, enforcement falls under the jurisdiction of the Divisional Commissioner’s (DC) Office.” He explained that while the Pollution Control Committee monitors environmental compliance, it is the administration’s responsibility to take action.

However, an official from the Divisional Commissioner’s Office, when contacted, said, “We take action only when formal complaints are received.” The official added that enforcement depends on documented grievances submitted through proper channels.

With no immediate solution in sight, residents are urging authorities to enforce regulations that balance business needs with public well-being. Until then, Srinagar’s streets will continue to echo with amplified sales calls, leaving many struggling to find peace in their own homes.

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