Srinagar, Feb 4: The residents of Mamer, Thune, and Yechama in Central Kashmir’s Ganderbal district Tuesday urged the Chief Minister Omar Abdullah to include Mamer, Thune and Yechama areas of the district in the J&K’s tourist map given their vast potential.
The residents said that these areas have the untapped potential and picturesque locations nestled along the banks of the River Sindh. Situated on the bustling Srinagar-Leh Highway, these areas witness thousands of tourists passing through daily en-route to the popular destination of Sonamarg. However, despite their natural beauty and strategic location, they remain overlooked in the Kashmir’s tourism development plans.
“We have seen a steady increase in tourists stopping at Mamer, Thune and Yechama, but these areas lack the necessary infrastructure to fully capitalise on this interest,” said Nazir Ahmed, a local resident. “With proper development, these spots could become as popular as other tourist destinations in the Valley.” Chief Minister being the concerned MLA from Ganderbal can put in his efforts to ensure all these vital areas are included in the J&K’s tourism map.
Locals believe that the scenic charm of the River Sindh, coupled with easy accessibility, makes Mamer, Thune and Yechama ideal for eco-tourism, adventure activities and cultural experiences. They argue that the establishment of basic amenities like rest areas, viewpoints and small eateries could transform these villages into attractive tourist hubs.
“Thousands of tourists pass through without realizing the beauty they are missing just beyond the road,” said Imtiyaz Ahmed. “With the government’s support, we could not only boost tourism but also create much-needed employment opportunities for local youth.” He said Chief Minister Omar should use his position for the inclusion of Mamer, Thune and Yechama in the tourism map of J&K.
The residents have formally appealed to the tourism department, seeking inclusion in promotional campaigns and requesting funds for infrastructure development. They believe that targeted investment in these areas will diversify J&K’s tourism offerings and reduce pressure on already saturated tourist spots like Sonamarg.
As Jammu and Kashmir continues to focus on enhancing its tourism sector, the voices from Mamer, Thune, and Yechama serve as a reminder that the region’s hidden gems await discovery—offering both economic potential and unique experiences for travellers. Rouf Ahmed, a hotelier in Sonamarg, said that if these areas are included in the tourism map and explore to their full potential, tourists in large numbers can visit these areas which ultimately can generate livelihood for local youth.
