Tourism & Heritage Inter-relation

Social systems are the binding forces that act as the anchors for the tangible and intangible heritage and as such they enrich it and sustain it. It has to be borne in mind that the conceptual definition of heritage is based on inheritance and this basic structure makes it continuous. It is not only the inheritance of the past but the inheritance of the present for the heritage in making in case of future.If tangible heritage has evolved from the cultural core and found expression in cultural landscape on the landforms then intangible heritage is the transfer of traditions and rituals besides art forms from generation to generation. Tourism has an immense impact on the essence and basic nature of heritage. Adaptability of heritage for the sake of marketing may be the necessity but it has to be seen that it does not violate the message of culture in the heritage and keeps intact its aura. Heritage is the identity of the social group or community by other means. If this sense of identity is violated, it renders the heritage ineffective to  retain the faith of the niche segment. Various studies have brought to the fore the degradation and vandalisation of the tangible heritage by the irresponsible influx and behavior of the tourists.The lack of heritage sensitization of the tourists results creating numerous threat to the heritage asset in terms of the carrying capacity.When a tourist who views even the heritage tourism destination a the place of recreation and indulges in disfiguring the walls of the monument then the tourist is posing a threat. The basic aim of heritage tourism is violated that advocates for the sustainable development of the asset by tourist activity. As has been already discussed, intangible heritage is a transmission process. Tourism’s impact on intangible heritage can be judged from changes brought about in its transmission process. Social dependence of the intangible heritage has an impact on the families that are connected with the handicrafts and other forms of intangible heritage. Incentive that is associated with the craftsmanship of this heritage develops a different paradigm .The control of the economic muscle of tourism on the intangible heritage enhances its transmission but it the real element of identity, status and recognition are sidelined. It is the main reason that while marketing the intangible neglect of these elements cause the rupture of the desired long term strategies. It can be argued that the artisans learn the craft from their parents without being fully aware of the economic incentives. Negative role played by the tourism in terms of heritage and especially the intangible heritage lies in the argument that it often declares arts and crafts as ‘ careers’ or the sources of livelihood that are available for the consumption of the visitors. It is the major area of disagreement between the tourism industry and the heritage professionals and rightly so.This approach hampers the strengthening of the social foundation where it has its roots of transmission. There are examples that arts and crafts have sustained in the atmosphere of co-operation among the members of the social groups and not by competition. Example of Laotian woven textiles is based on this principle of co -operation and it has strengthened the social context of the intangible heritage and saved it from commoditization.Marketing strategies that co opt this principle have proved to be the effective tools to social, political and economic harmony through heritage tourism.