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SARAS Ajeevika Mela in Srinagar empowers rural women,boosts local economy
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SARAS Ajeevika Mela in Srinagar empowers rural women,boosts local economy

Post by Aatif Qayoom on Thursday, March 16, 2023

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Srinagar, Mar 15: The SARAS Mela began in Srinagar on Wednesday, with rural women from across India showcasing their handmade products. The event, which runs from March 15 to March 25, features a range of items made by rural artisans, craftsmen, self-help groups, and voluntary organizations. The aim of the exhibition and sale is to provide an opportunity for additional income and exposure on a large scale.
The SARAS Ajeevika Mela provides a platform for rural women to display their goods and create a market for them to sell their products directly to customers. It also allows them to research and comprehend customer preferences and choices, enhance and reinvent their products, and sharpen their marketing abilities. The event supports the idea of "Voice for Local" and helps boost the rural economy and economic stability in rural areas.
The exhibition features handicrafts, handlooms, and natural food products from diverse rural regions of India. The event is solely managed by rural women, and everything displayed is made by them and will be sold only by them.
The government of India has been taking steps to support rural women and boost the rural economy. The JKRLM's UMEED Plan, a federally funded initiative, supports women's independence and self-reliance. It encourages women to save small sums of money and eventually become bankable at a cheaper interest rate.
The rural women who took part in the exhibition reported good revenue on the first day and are hoping for continued success throughout the event. The SARAS Mela provides an excellent opportunity for rural women to showcase their skills and generate income, while also promoting the idea of "Voice for Local" and boosting the rural economy.

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