Jammu, Sep 20: Additional Director General (Region) PIB and CBC J&K and Ladakh, Rajinder Chaudhry on Wednesday said the coordination and cooperation among the media units of the Ministry of Information & Broadcasting based in J&K, J&K DIPR, DPR Defence and Central Government Departments is the need of the hour for effective communication and publicity of the Government of India initiatives, policies and programmes.
Chairing a meeting of the Inter-Media Publicity Coordination Committee (IMPCC) organised by the Press Information Bureau, Jammu; the ADG said better media integration and synergy among the units is significant in achieving better media coverage. He said publicity should not be seen as an event-based activity but has to be a sustained ongoing process and the ideas must be shared, to be converted into concrete stories in collaboration with media units.
Chaudhary further emphasised that the activities of the media units and the Central government departments must be shared well in advance so that good coverage is given to the events through proper planning using the best available resources. He stressed that the Central government departments can use their exhibits during the multimedia exhibitions organised by the Central Bureau of Communication for their promotion and to inform people about the programmes and policies of their respective departments.
The ADG added that the amplification of the events through respective social media handles is important as social media is emerging as the most powerful medium for effective communication and for promotion of the government initiatives, policies and programmes. He asked the participating departments to utilise social media platforms for quick, fast and accurate delivery of information and achievements in a professional manner.
Rajinder appreciated the efforts of the media units of MIB based in J&K and J&K DIPR for giving the best coverage to G20, PM Vishwakarma, Meri Maati Mera Desh and other events of national importance.
Deputy Director, Central Bureau of Communication (CBC), Jammu & Kashmir and Ladakh, Ayushi Puri provided an overview of the main activities of CBC in J&K. She emphasised that cooperation is inevitable between the departments in giving meaningful information so as to develop good developmental stories.
Assistant Director, Doordarshan, Jammu, Vivek Pathak provided the details of the activities of DD News in Jammu Division and Media & Communication Officer, PIB Jammu, Sheikh Mudasir Amin provided an overview of the activities of PIB in Jammu Region.
The meeting was attended by representatives of various media units, defence and various departments of the Government of India based in Jammu. The IMPCC was also attended by the students of the Indian Institute of Mass Communication, Jammu. The meeting called upon the media units to focus on better synergy, cooperation and improvement in quality content with respect to highlighting the initiatives and welfare programs of the Central government.