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DIC Shopian conducts media tour to Zampathri, Keller

Post by RK News on Saturday, September 17, 2022

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Shopian, Sep 16: To highlight and promote the virgin tourist destinations being developed by district administration Shopian, the District Information Centre (DIC) Shopian Friday conducted a media tour to Zampathri, one of such picturesque destinations in the district.

As Nature has bestowed Kashmir with majestic mountains, beautiful valleys, lakes, rivers, picturesque places etc., the present dispensation has been working to develop and tap the potential of less known or unknown destinations in the district to give tourists the chance to enjoy colours of nature.

Zampathri, 20 kms away from Shopian Town, in Keller Block has many breathtaking things on offer, ranging from mesmerizing beauty of lush green meadows and plains, views of gushing waters of Romshi River, other streams, and captivating rich tribal culture. The area is also suited for Paragliding, Trekking, Camping and other adventurous activities.

Gaddar Meadow, once of the largest in Valley, Ringward, Chotimarg shall be a delight for tourists, who are more interested in trekking and camping.

The media tour to Zampathri is District Administration’s one of such exercises to promote newly developed/ notified tourist destinations in the district under Tourist Villages Network Programme (TVNP) besides other tourism activities so that tourists get to know about these serene places to enjoy the beauty of nature.

Media persons belonging to different national and local organisations took part in the exposure tour and highlighted the significance of the government’s historic decision of notifying the area under TVNP of Mission Youth.

This move shall benefit the people of these notified villages in many ways once they come forward and take the benefits of financial assistance and subsidy under Mission Youth.

Mission Youth shall provide financial assistance of Rs 10 lakh, of which Rs 1.5 lakh is given as special upfront incentive/ subsidy and Rs 3. 5 lakh as special subsidy towards repayment of loan to banking partners under self employment activities in Tourism and Hospitality in these notified villages.

Similarly, for development of home-stays, financial assistance up to Rs. 01 lakh shall be provided of which 0.15 lakh and 0.25 lakh shall be provided as special upfront incentive/ subsidy to male and women applicants respectively and Rs. 0.35 as special subsidy towards repayment of loan.

This decision shall create vast employment opportunities in different sectors like hospitality, transport and businesses for the people of the area.



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