Over the past few years, the picturesque Kashmir valley has been reclaiming its position on the global tourism map, with a remarkable surge in tourist influx following the abrogation of Article 370 and 35A on August 5, 2019 and the successful hosting of the Third Tourism Working Group (TWG) G20 meeting earlier this year. This renaissance has not only brought new hope but also economic opportunities for the people of the valley, making it a significant turning point in the region’s tourism industry.
G20 Summit showcases Kashmir’s potential:
The Third Tourism Working Group (TWG) G20 meeting held in Srinagar became a watershed moment for Kashmir’s tourism sector. The event successfully showcased the region’s potential as a global destination, attracting attention from countries that had not previously explored the valley. Since the G20 summit, Kashmir has experienced a significant increase in inquiries and bookings from foreign tourists, marking a positive shift in the tourism landscape.
Film-making industry revival:
During the G20 TWG meeting, the Ministry of Tourism and the Jammu and Kashmir administration recognized the importance of reviving the film-making industry in the valley. This initiative has reignited the long-standing connection between Kashmir and Bollywood, as filmmakers once again explore the majestic beauty of the region, providing a fresh impetus to the valley’s film tourism.
Steady growth in tourist arrivals:
The abrogation of Article 370 and 35A breathed new life into Kashmir’s tourism industry, witnessing a steep rise in tourist influx and offering golden opportunities for locals to earn their livelihoods. The hospitable approach of the Kashmiri people towards tourists has been commended, enhancing the region’s appeal as a welcoming and safe destination.
Record-breaking revenue for Cable Corporation Gandola
As tourism flourishes in Kashmir, various sectors have reaped the benefits. The cable corporation Gandola achieved a momentous milestone, recording the highest-ever revenue of 100 crores last year. This accomplishment underscores the increasing popularity of cable car rides, providing tourists with breathtaking views of the valley’s stunning landscapes.
Resurgence of foreign tourists:
After years of decline in tourist arrivals due to an unfavorable situation in the late 1980s, Kashmir is experiencing a resurgence in foreign visitors. In the current year alone, over 17,000 foreign tourists have explored the valley, surpassing the total count for the entire previous year. The valley is now reclaiming its status as a top global destination, once again becoming a tourist’s paradise.
Socio-economic opportunities for the locals:
The increased tourist footfall has opened up numerous socio-economic opportunities for the locals. Thriving tourism has boosted businesses related to accommodation, transportation, and local handicrafts, providing employment and income to the people of the valley.
The abrogation of Article 370 and 35A and the successful hosting of the G20 TWG meeting in Srinagar have been pivotal in repositioning Kashmir as a must-visit global destination. The valley’s remarkable resurgence in tourism has brought economic prosperity and hope for the locals, allowing them to showcase the region’s natural beauty and rich cultural heritage to the world.
With the region now flourishing as a preferred travel destination, the future of Kashmir’s tourism industry looks brighter than ever before.
