Srinagar, Dec 14: Kaunain Zubair, Anushka Pal, Sanika Mishra, Manish Kumar and Vishwajeet Rai, final year students of the National Institute of Fashion Technology (NIFT) Srinagar tired their hands on redefining Kashmiri craftsmanship with Veer, an innovative design venture that transforms traditional willow weaving into contemporary lifestyle solutions.
A statement issued here said that these students have combined heritage and modernity to create multifunctional furniture that caters to both humans and pets. “The name Veer, derived from the traditional term for willow reed, reflects the team’s commitment to preserving the resilience and adaptability of Kashmiri willow craft,” the statement said. “At the heart of their designs lies a unique concept: tunnel-inspired creations crafted with Kashmiri willow and designed to harmonize functionality and aesthetics. These pieces, ranging from tables and chairs to TV consoles, not only serve as versatile furniture but also include playful, pet-friendly spaces.”
The statement said that these students collaborated with Studio Kilab, a design studio known for blending traditional craftsmanship with innovative production techniques. “Metal frames form the foundation of each product, which are then meticulously woven with willow by skilled artisans. This approach ensures the creations are both sturdy and visually striking, celebrating the legacy of willow weaving while addressing the demands of modern living,” the statement said.
Kaunain, who draws inspiration from her Kashmiri roots, believes Veer bridges the gap between traditional art forms and contemporary needs. “Willow weaving has always been a significant part of Kashmiri culture, and with Veer, we aim to showcase its versatility by creating designs that resonate with modern lifestyles, while preserving the essence of the Craft,” she said.
The initiative is gaining attention for its innovative approach to sustainable design, highlighting the potential of Kashmiri craftsmanship to thrive in a global market. “By integrating functionality, heritage, and playfulness, this team has not only reimagined a traditional craft but also demonstrated the power of design to foster cultural revival and innovation,” the statement said.
