The tourism ministry participated in the ongoing Arabian Travel Market (ATM), where it showcased “Incredible India” and also launched the ‘Visit India Year 2023’ campaign at the event, according to the statement released by the Ministry of Tourism. ‘
The Arabian Travel Market (ATM) 2023 is being held from May 1 to 4 in Dubai, UAE. The Arabian Travel Market is one of the leading global events for the travel and tourism industry, attracting visitors and exhibitors from around the world. India’s participation in the Arabian Travel Market 2023 is a significant step towards promoting India as a preferred travel destination among the Middle East and North Africa (MENA) markets. With its diverse culture, heritage, cuisine, natural beauty, Adventure, MICE, luxury, wildlife, and wellness, India is a popular destination for travellers seeking unique and authentic experiences.
The ‘Visit India Year 2023’ campaign at the event highlights India’s diverse tourism offerings and the country’s commitment to sustainable tourism practices. The India Pavilion will showcase India’s rich cultural and natural heritage, including its UNESCO World Heritage Sites, wildlife sanctuaries, and spiritual destinations.
The event will also provide an opportunity for the Ministry to strengthen ties with the Middle East and North Africa tourism industry, including travel agents, tour operators, airlines, and media representatives. The delegation will participate in various networking events, B2B meetings, and media interactions to promote India as a tourism destination and establish partnerships with industry stakeholders.(ANI)
