Srinagar, Feb 11: “Sustainable success of a bank depends upon the goodwill of its customers. And after more than a year at the helm I see J&K Bank enjoying a huge reservoir of that client goodwill among its valuable customers across operational geographies in the country,” said J&K Bank MD & CEO Baldev Prakash while chairing the main function of the bank’s second nation-wide customer-outreach program under ‘Azadi Ka Amrit Mahotsav’ at Zonal Office Mumbai in presence of Zonal Head and other officers.
On the occasion, he said, “Therefore, in addition to embracing technology to serve the changing needs of our customers we are paying adequate attention to fundamental aspects of our service delivery mechanisms that primarily include respecting the dignity of customers we serve while we make banking simple, swift, accessible and flexible. Besides, the Bank has a robust customer redressal mechanism in place to swiftly address all the concerns and promptly resolve all the grievances of our valuable customers.”
As custodians of public trust, the fundamental role of banks is to maximize the value of its stakeholders through efficient delivery of its products and services, he said, adding, “That efficient delivery can only be ensured through a regular exchange of views and feedback between the bank and its customers.” Notably, Executive Director Sudhir Gupta presided over one such customer meet in Srinagar.
Meanwhile, it is for the second time in the last six months the bank organized country-wide customer meets to listen, understand and resolve the issues faced by its clientele across its operational geographies. Around 3000 valuable customers attended 30 such meetings that were also conducted simultaneously at Cluster and Zonal levels of the Bank across the country.
Earlier, welcoming the participants at their respective places, the Bank’s General Managers, Divisional Heads, Zonal Heads and Cluster Heads apprised the participants about the Bank’s recent performance, and consistent progress and highlighted the need for continuity in Bank-customer communication. The bank’s leadership underscored the importance of feedback for achieving excellence in service delivery systems and emphasized the symbiotic nature of the relationship between the Bank and its customers besides seeking the cooperation of the participants for further strengthening the bond.
On the occasion, the participant clients were also informed about the various customer-centric measures taken recently by the bank.
Appreciating J&K Bank for its massive customer outreach, the participants welcomed the bank’s efforts at making their services better besides airing their concerns. They urged the bank to carry forward the two-way communication so that their relationship with Bank keeps refreshing and strengthening with the passage of time.
Summing up his experience with the bank, Majid Baba, a client who attended the Srinagar meet, said, “I am a long-time customer of the bank. And I feel appreciated and respected in these interactions. I am happy to see JK Bank making good on its commitments made during the last customer meet.”Mr. Vinod Kumar, who was part of the Mumbai meet, said, “The bank is doing a fantastic job and going above and beyond any standards established by its clients.”
In another such meeting in Jammu, Mr Daleep Pandita asserted, “Being a loyal customer of J&K Bank, I salute the management for convening such candid forums and put on record my appreciation for services of the Bank especially its doorstep banking service provided to sick and old people.”
“I urge the management of the bank to address a few processing issues and improve digital banking further to motivate other customers to join our bank,” added a Delhi client Mr Meetha Ram while acknowledging his long and deeply emotional bonding with the bank.
