Localisation and the advent of technological improvisations have led to the progression of the human society towards the economic boom without having any understanding of the identity and roots that have shaped the humans and hence the societies. This gap has posed a serious challenge to heritage all over the globe. Either people see it as an insignificant entity occupying space that is meant for the parking lots and concrete jungles or a commodity meant to be exploited for the economic gains without realizing that sustainability and sympathetic reuse is the only principle that can sustain it for the comprehensive development plans and up gradation of the stakeholders. The progression of human society and the quest for overpowering nature has led to the insensitivity towards heritage and set the momentum for the vandalisation of these heritage assets. In this emerging discourse India in general and the state of Jammu and Kashmir (engulfed in the ethno-religious conflict) has an added significance .As our nation had to throw out the foreign yoke and this struggle involved sacrifices and valour of exalted order,which in turn lead to the creation of memorials upholding the national struggle. Union Territory(UT) of Jammu and Kashmir has been in the forefront of the ethno-religious conflict that has led to the competitive and conflicting interpretation of heritage as vested interests have not only altered the heritage concept but indulged in selective vandalisation of the shared assets that should have otherwise been inclusive keeping in view all the stakeholders. In such a scenario our approach towards heritage should be shaped by the following fundamental questions:
• What is happening to heritage?
• What does heritage mean to me?
• What can I do for heritage?
Answers to these questions will pave the way for devising responsible heritage conservation and marketing strategies.The heritage strategies should focus on the importance of heritage conservation and opportunities to share experiences of stakeholders. The need is to include civic bodies and municipalities for heritage conservation.This approach has worked in cities of Delhi, Bangkok,Yangon and Seoul. UT of Jammu and Kashmir should focus on the following three factors:
• Social factors
• Politico-Economic factors
• Planning factors.
These factors should be in tune with urban development.It will lead to comprehensive restoration and marketing of urban historic areas like Mandi Mubarak in the Jammu region of the state,where lack of these factors in the policy premise has led to inflated costs of conservation and incompatible restoration work and exposing a premature conserved area to tourism.It is a sad commentary on the part of the consultancy groups that were in the forefront this project.Besides no thought was given to the carrying capacity. Conservation of heritage should have local sustainability by devising a tourism plan having economic value.Only then it can lead to sustainable heritage tourism.Carrying capacity and multiplier effect should be the cardinal principles of the heritage value of the destination. A number of factors facilitate and help to promote heritage conservation and approach to heritage in the spheres of governance,education,technology and finance.Within this framework,the role and involvement of banks and financial institutions in assisting borrowing for protection and development of heritage assets is receiving increasing attention. Linkages between heritage conservation and economic development,particularly in the context of promoting heritage tourism are still being understood,leading banks to think in terms of funding urban heritage conservation projects that accelerate social and economic development and meet technical, economic, institutional, financial and environmental review criteria. This should define the heritage policy in Jammu and Kashmir.This World Heritage Week must make policy makers and all stakeholders to internalise what we have discussed above.
