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Rising Kashmir > Blog > Viewpoint > Beyond Advt: Taking Modi’s Women-Led Development Story to the People
Viewpoint

Beyond Advt: Taking Modi’s Women-Led Development Story to the People

The Modi government’s work for women offers so many stories, examples, and lessons

PROF JASIM MOHAMMAD
Last updated: July 4, 2025 12:31 am
PROF JASIM MOHAMMAD
Published: July 4, 2025
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In the last eleven years, Prime Minister Narendra Modi has led major changes for women in India. Under his leadership, women have received support to grow, lead, and succeed in many fields. From homes to offices, villages to universities, and streets to Parliament, the presence and power of women have increased. This change is a huge transformation. Even though so much has been done, many people are not fully aware of this work.

The government usually shares its achievements through newspaper advertisements, television, or short videos. These ways are helpful for spreading a quick message, but they are not enough to help people truly understand the depth and impact of the work done for women in these 11 years.

In a large and diverse country like India, it is important that people not only hear about development but also understand it properly. For this, we need more than ads. We need spaces where people can discuss, ask questions, and get full knowledge of what the government has done—especially for women.

 

The programs launched by the Modi government are not just announcements. They have brought real change in women’s lives. From giving cooking gas to rural women, helping girls stay in school, offering financial support to mothers, to improving health and safety—these are serious and life-changing policies. But sadly, many people do not know the full details of these programs.

A short ad cannot explain how one woman’s life changed when she received a toilet in her home, or how a girl was able to go to college with help from a government scheme. These powerful stories need to be told in a deeper way. That is why we must involve colleges, universities, and social organizations to talk about these achievements. These institutions can host seminars, discussions, and workshops where people can learn how much work has been done and how lives have changed.

A great example of this happened recently. An independent research center called Centre for Narendra Modi Studies organized a National Seminar on Women-Led Development at the India International Centre in New Delhi. It marked 11 years of work done for women under Prime Minister Narendra Modi’s leadership.

This seminar involved many respected people from different areas—education, government, media, business, and social work. Most importantly, it also connected with students and youth. These young minds were able to learn, ask questions, and understand what “women-led development” really means.The CNMS also worked with important institutions like the National Council for Promotion of Urdu Language under the Ministry of Education, and signed MoUs with universities like Guru Ghasidas Vishwavidyalaya in Bilaspur and National Sports University in Imphal.What made this seminar special was its connection with youth and academia. When students learn about real-life policies and their impact, they feel inspired. They begin to think how they too can contribute to the country’s growth. This is how you build a stronger future generation. This also gives a very important message—we need more such programs across India.

The government should work with colleges and NGOs and hold events that explain to people what has been done in 11 years. Only then can people understand the value of these efforts. Today, every university and educational institute should open its doors to such learning programs. The Modi government’s work for women offers so many stories, examples, and lessons. If students study them seriously, it will help them grow and also help the nation progress further.

However, we must also mention a big issue. Most Cabinet Ministers and senior leaders are only seen at events that are organized by government departments. They are rarely seen at independently organized academic or NGO-led events, even if these are focused on government achievements. This is not right. If a seminar or program is promoting good work done by the government, then ministers should attend—whether or not it is directly held by the government. Their presence adds credibility, gives motivation, and helps spread the message more effectively.

When respected ministers attend such events at universities or NGOs, students feel that their voices matter. The event becomes more meaningful, and the impact of the program spreads to wider groups of people. This is how democratic engagement is strengthened. The seminar organized by CNMS is a good example for others to follow. It brought together scholars, government officers, media professionals, spiritual leaders, and young students—all under one roof to talk about how far India has come in empowering women.It is also important to remember that when universities organize such events, the results are long-lasting. They publish research, write papers, and share new ideas. This helps in preserving the work done and gives direction for future improvements. This is how change becomes permanent.

NGOs and research centers strong pillars in the development journey. If supported well, they can go deep into villages, speak to local people, and bring their voices into national conversations. They are the link between government and society. We also need to ensure that such efforts are not only in Delhi or big cities. Every state and every district should be involved.Women from smaller towns and rural areas must also get a chance to see how their lives have changed—and how they can continue to grow. One of the best ways to make development successful is to make people feel part of it. When a woman sees her own story being shared, she feels proud. When a student sees real results from a policy, he or she understands the value of good governance.

The Modi government has done tremendous work for women. But now, the next step is to take this work to the public through academic discussions, seminars, and youth events across the country. The next 11 years must focus on telling the right stories in the right way. If we do this, more people will feel connected, inspired, and ready to join the mission of a Viksit Bharat led by empowered women.

India’s story of women-led development under PM Narendra Modi is a story of strength, courage, and progress. It must be told boldly, widely, and truthfully. Only then will its full power be realized. And that starts by moving beyond just advertisements. It starts by bringing the government, universities, NGOs, and citizens together on one platform. Because true development is not just about building programs—but also about building understanding.So we should take this responsibility seriously. Let every minister, every academic, every student, and every citizen become part of this mission. The story of India’s empowered women is the nation’s pride.

(Author is Professor and Chairman Centre for Narendra Modi Studies, www.namostudies.com. Email: [email protected])

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