Rising KashmirRising KashmirRising Kashmir
  • Home
  • Top Stories
  • News
    • Kashmir
    • City
    • Jammu
    • Politics
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Search

Archives

  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022

Categories

  • Anchor
  • Breaking
  • Business
  • City
  • Developing Story
  • Editorial
  • Education
  • Features
  • Health
  • Interview
  • Jammu
  • Jammu and Kashmir News
  • Kashmir
  • Kashmir Tourism
  • Kath Bath
  • National
  • Opinion
  • Politics
  • Sports
  • Technology
  • Top Stories
  • Trending
  • Uncategorized
  • Video
  • Viewpoint
  • World
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Reading: ‘One District One Product’ to spark local economies
Share
Notification Show More
Font ResizerAa
Rising KashmirRising Kashmir
Font ResizerAa
  • Home
  • Top Stories
  • News
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Search
  • Home
  • Top Stories
  • News
    • Kashmir
    • City
    • Jammu
    • Politics
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Follow US
© 2024. All Rights Reserved.
Rising Kashmir > Blog > Opinion > ‘One District One Product’ to spark local economies
Opinion

‘One District One Product’ to spark local economies

ZIA DARAKSHAN
Last updated: March 21, 2023 11:51 pm
ZIA DARAKSHAN
Published: March 21, 2023
Share
10 Min Read
SHARE

The kind of situation which emerged due to the covid-19 pandemic provided the country’s leadership an opportunity to reshape the economic landscape; harness the untapped economic potential and become self-reliant. On May 12, 2020, Prime Minister Narendra Modi announced the ‘AatmaNirbhar Bharat Abhiyan’ that aims to provide assistance to farmers, migrant workers, etc. and also aims to revive the industrial sector. In light of this scheme, state governments also announced their own measures and policies to help revive the economic activities of their own regions. AatmaNirbhar is a big leap from just ‘Made in India’ to ‘Made by India’.

‘Made by India’ would mean that global companies in India do not make the product, but from scratch to finish will be locally made and delivered. Here, it’s the ‘One District, One Product (ODOP) initiative to achieve the objectives of AatmaNirbhar. ODOP was launched by the Central Government in 2018 to help all districts in the country reach their full potential, foster economic and socio-cultural growth, and create employment opportunities, especially in rural areas. It’s a shot in the arm of Jammu & Kashmir’s economy as 21 local products from 20 districts of the Union Territory (UT) have been selected under the initiative for export promotion.

Overall, 761 districts across various geographies of the country have been included in the ‘One District One product’ scheme to carry export promotion of 1096 products (Figures as on March 6, 2023).

Let’s have a look at its general advantages on the economic landscape of the country. The concept of ODOP has its base in Japan. Historically speaking, it was in 1979 that the Japanese business development concept called One Village One Product gained popularity and in India the initiative saw the light as ODOP.

On one hand, the concept is going to foster balanced regional development across all districts of the country. On the other hand, it will bring economic fortunes across sectors. It envisions accomplishing this by scaling manufacturing, supporting local businesses and finding potential foreign customers among others.

Precisely, the One District One Product scheme aims to turn every district in India into an export hub through promotion of the product in which the district specialises. At the end, it is going to be a big leap to achieve the objectives envisaged in ‘AtmaNirbhar Bharat’ vision.

ODOP is an appropriate platform to help to explore the potential of the country’s crafts, agriculture, and food products and can prove a solid step forward to dominate the global market if provided with the opportunity for systemic growth and recognition. In other words, ODOP provides the right support and business environment to the local economies at the district level. The scheme will go a long way to preserve and develop local crafts and traditional arts which form the country’s rich heritage.

Broadly speaking, advantages of the One District One Product initiative are:

  • Benefit to innumerable micro-enterprises through access to information, better exposure to the market, and formalization.
  • Enabling them to formalize, grow and become competitive in national and global space.
  • Benefit of generating valuable skilled and semi-skilled jobs. The scheme envisages increased access to credit by existing micro food processing entrepreneurs, women entrepreneurs, and entrepreneurs in the Aspirational Districts.
  • Better integration with organized markets, boosting the artisans and local vendors.
  • Increased access to common services like sorting, grading, processing, packaging, storage, etc. will be an added advantage.
  • The best part is that ODOP products are provided with support for infrastructure, branding and marketing. If there is support for branding & marketing at the regional or state level, the products that districts don’t have as ODOP may also be considered.
  • Besides these, the quality of traditional products will be increased as per international standards and the skills ofthe traditional artisans will also get enhanced. Once local products in a district get in demand, it will lessen the migration of locals for employment and income will be increased through this initiative.
  • One more advantage is that the initiative will help to preserve and promote the country’s cultural diversity globally. However, it’s the peoples’ support to the initiative which will help to achieve the objectives envisaged under the scheme.

Remarkably, in the context of globalization, handicraft and other local sectors of economy will benefit greatly from such initiatives. These sectors face several challenges including the inability to access credit, high cost of institutional credit, lack of access to modern technology, inability to integrate with the supply chain, and compliance with the safety standards. Strengthening these aspects through ODOP will lead to a reduction in wastage, creation of job opportunities, and aid in achieving the Government’s objective of doubling farmers’ and local artisans’ income.

In the era of globalization where the whole world is virtually a single market, the ODOP initiative serves as a dependable channel to reap the benefits of the global markets. It paves the way for local products to reach to the national as well as international markets. While boosting the exports, the initiative becomes a rich source of earning foreign exchange for the country, fund its imports and help to strike balance of payments.

Meanwhile, ODOP is going to lend tremendous support to import substitution. Notably, the concept of import substitution started gathering momentum to boost domestic manufacturing in the wake of the current economic scenario. The government has already indicated to introduce an import substitution policy to ‘replace foreign imports’ with domestic production and help the country save foreign exchange.

 

Interestingly, the concept of import substitution policy in the context of J&K was debated some years back as fuel to ignite the economic engine to tap the potential. We cannot overlook this substitution in certain sectors like horticulture, floriculture and dairy. For example, our apple industry now stands seriously challenged by outside players.

Despite having huge potential in floriculture, this sector remains underutilized. Potential in dairy is enormous. We have failed to scale it up in an organized manner. To a large extent, failure of the cooperative sector in the state is responsible for spoiling the huge economic potential of sheep and dairy farming and even poultry farming in the region.

Precisely, pursuing import substitution at national level is not a bad idea and exploring the opportunities can go a long way in achieving economic self-reliance where demand and supply would be met within the borders of the country.

However, import substitution should not be at the cost of exports, which needs equal impetus. It is here that the challenge of striking a balance between imports and exports emerges for the government.

In other words pursuing Atma Nirbhar Bharat mission needs to be equally aligned to lay thrust upon exports, if desired results of self-reliance are to be achieved. In fact, giving more push to the exports will make the import substitution mission an easy accomplishing task with assured growth of the domestic industry.

The ODOP scheme will ensure export promotion and import substitution on the same page and pool the local economies at the national level to scale up the country’s economy to global level. It will, precisely, help to strike a balance on the import-export front.

It is worth mentioning that exports are a source to generate foreign exchange. It is this foreign exchange which is utilized to import essentials in terms of technology and machinery for domestic industry. This in turn lays the base for building a resilient domestic industrial set-up to achieve self-reliance or what we can say import substitution. In other words, it is the strong export policy which can go a long way to achieve the AtmaNirbhar mission.

 

(Author is a freelance writer. The views expressed are authors own)

 

 

How access to quality learning is essential for disadvantaged sections?
The Impact of Mobile Phones on Children’s Health
Kargil Vijay Diwas: Celebrating 25 Years of Bravery and Triumph
Tourist footfall likely to surpass all records in winter in JK
Ensuring a Smooth Shri AmarnathJi Yatra 2023

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp Copy Link Print
Previous Article J&K Bank observes World Plantation Day
Next Article It All Starts with U…..!
Leave a Comment Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

1MFollowersLike
262kFollowersFollow
InstagramFollow
234kSubscribersSubscribe
Google NewsFollow

Latest News

Tourism comes to grind halt in Sonamarg after Pahalgam terror attack
Kashmir
May 29, 2025
SKUAST-K to establish advanced reproductive biotechnology centre to enhance animal breeding
Kashmir
May 29, 2025
DC calls for intensified action against drug abuse at NCORD review in Gbl
Kashmir
May 29, 2025
Shikara operators continue to ignore mandatory safety protocols
City
May 29, 2025

Recent Posts

  • Tourism comes to grind halt in Sonamarg after Pahalgam terror attack
  • SKUAST-K to establish advanced reproductive biotechnology centre to enhance animal breeding
  • DC calls for intensified action against drug abuse at NCORD review in Gbl
  • Shikara operators continue to ignore mandatory safety protocols
  • IUST partners with government for building safer J&K

Recent Comments

  1. BASHIR AHMAD BHAT on Poor hotel accommodation, lack of medical facilities irk Kashmiri pilgrims in Saudi Arabia, video goes viral
  2. sree vishnu movies on Pahalgam attack shatters Kashmir’s film tourism revival
  3. SavePlus on AI and Behavioural Analytics in Gaming: Making the World of Gaming Better
  4. Parul on Govt acknowledges faulty streetlights on Narbal-Tangmarg road
  5. dr gora on Women Veterinarians and the Goal of Viksit Bharat

Contact Us

Flat No 7,Press Enclave, Srinagar, 190001
0194 2477887
9971795706
[email protected]
[email protected]

Quick Link

  • E-Paper
  • About Us
  • Contact Us

Top Categories

Stay Connected

1.06MLike
262.5kFollow
InstagramFollow
234.3kSubscribe
WhatsAppFollow
Rising KashmirRising Kashmir
Follow US
© 2025. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?