Srinagar, Aug 11: The Carpet Export Promotion Council (CEPC) has sounded the alarm over the rampant proliferation of fake handicrafts in Indian markets, threatening the livelihoods of authentic artisans and the cultural heritage of the country.
Sheikh Ashiq Ahmad, the member of the Committee of Administration (COA), CEPC, in a statement issued here said the counterfeit handicrafts are not only deceiving consumers but also severely undermining the hard work and cultural heritage of genuine artisans who have spent generations honing their craft. These fake products are flooding the market, making it increasingly difficult for consumers to distinguish between genuine and counterfeit goods, it said.
“It’s a crisis that requires immediate attention,” Ashiq said. “Fake handicrafts are not only a financial loss for our artisans but also a threat to our cultural heritage. We urge all sellers and buyers to be vigilant and ensure that the handicrafts they trade in or purchase are genuine.”
The proliferation of fake handicrafts has been linked to organised crime syndicates, who are exploiting the lucrative market for these products. The impact is devastating, with many authentic artisans struggling to make a living as they are forced to compete with cheaper, lower-quality counterfeit goods.
“Authentic handicrafts are not just objects; they are a reflection of our cultural history and dedication,” Ahmad said. “We will take proactive steps to raise awareness about this issue and encourage the public to report any suspicious or counterfeit items they encounter.”
The CEPC has called on authorities to take decisive action against those involved in the production and distribution of fake handicrafts. The organisation said it is also working closely with authorities to identify and shut down illegal workshops and factories producing these counterfeit goods.
Ashiq said it has launched a nationwide awareness campaign, urging consumers to be vigilant and support authentic artisans. “We will be working with local authorities to develop a certification system for authentic handicrafts, making it easier for consumers to identify genuine products,” he said.
