Srinagar, May 07: Small Industries Development Bank of India (SIDBI), in collaboration with the Jammu & Kashmir Tourism Department and the Department of Handicrafts J&K launched an “innovative initiative poised to revolutionise the artisan sector” in the region.
The initiative, according to an official statement issued here, aims to propel micro units in the arts and crafts domain into a new era of innovation and prosperity through a comprehensive digital capacity development programme.
Dubbed “Digitisation and Promotion of Artisans & Micro Units at Offbeat Destinations in Jammu & Kashmir,” this project falls under the SIDBI Cluster Intervention Programme for the Tourism Cluster of Jammu & Kashmir. Executed by Wyath Services Private Limited, the initiative targets the digitisation and promotion of the cultural legacy of 150 artisans and 50 micro-units, particularly in less explored locales, amplifying their visibility and market reach.
The project’s core components encompass Digital Capacity Development, Technology Adoption, Online Presence and Marketing, E-commerce Integration, Networking and Collaboration, Monitoring and Support.
The project places a spotlight on recognising and honouring micro units that successfully embrace digital transformation, inspiring others to follow suit. Continuous evaluation and scaling endeavours are envisioned to ensure the sustainability and expansion of successful programs.
Acknowledging the initiative, officials from the Tourism Department & Department of Handicrafts J&K expressed gratitude to SIDBI for spearheading this progressive endeavour, which aims to showcase artisans at the forefront of cultural and economic development.
In response, representatives from SIDBI affirmed their commitment to fostering competencies and capabilities for the socio-economic advancement of society and the state.
