Pulwama, Aug 09: ‘Mere Maati Mera Desh’ campaign observed under Azaadi Ka Amrit Mahotsav has turned as a boon for female potters of Chandgam village in South Kashmir’s Pulwama district registered with various Self Help Groups( SHG’s) under NRLM ( National Rural Livelihood Mission) .
Officials informed Rising Kashmir that the Rural Development Department ( RDD) placed a time bound order for Diyas ( soil lamps) and Kalashs ( earthen pots ) to female potters of Chandgam village which has boosted the morale of these potters.
“ We received the order from RDD through NRLM,” a female potter said, adding that they were given a week’s time to complete the assignment.
She informed that in the area around 25 families were engaged in pottery but the craft faded out gradually as demand for earthen pots started falling in the market.
She added that only a few elders were keeping the art of pottery alive while the younger generation used to show a disconnect with this craft.
The potter informed that after many members from the potter community joined SHGs under NRLM the dying art of pottery is getting revived in Chandgam village.
She said that various self-help groups dealing in milk processing supported potters by buying their products.
Arshid Ahmad Bhat, District Programme Manager NRLM, Pulwama, said that they had introduced an innovative idea of selling milk and other milk products in earthen pots a couple of years ago which infused a new life into the art of pottery.
“The idea was emulated by milk processing companies which also purchase pottery items from our SHGs,” he said, adding that now many youngsters are taking a keen interest in the art of pottery.
He informed that the SHG members completed the job within stipulated time and the consignment stands supplied.
Assistant Commissioner Development ( ACD) Pulwama, Dr Peerzada Farhat, said that the order to female potters of Chandgam village was routed through NRLM for around 6500 Diyas and 500 Kalashs.
“This order will give a boost to the art of pottery in the village which otherwise was on the verge of extinction,” he said, adding that these items will be used during different occasions for observing the Mere Maati Mera Desh Campaign.
He added that the female potters were very happy after receiving the order.
Media conclave held at Keran
Kupwara, Aug 09: Under the banner “Meri Maati Mera Desh” Campaign, Department of Tourism J&K in collaboration with District Administration Kupwara today organized a Media Conclave at zero line in Keran sector to promote border tourism in district.
Media persons from National and International media houses participated in the conclave which included a cultural show and rally along the banks of river Kishenganga.
Speaking on the occasion, Deputy Commissioner, Ayushi Sudan asked the media persons to spread the awareness among the people across the country regarding tourism potential in Kupwara district. She added that the district provides a vast potential for tourism activities in border areas like Keran, Karnah, Bangus and Machill. She further highlighted that infrastructure is being created in these areas to facilitate the tourists.
Director Tourism, Raja Yaqoob, on the occasion said that tourists from across the country are visiting far flung areas now. He added that with the efforts of UT Government and District Administration Kupwara, tourists in large number are visiting these areas.
Among others, CEO LBDDA, Ghulam Jeelani Zargar; Deputy Director Tourism, Ahsan-ul-Haq Chisti; Deputy Director Recreation and other officers were also present on the occasion.
JKEDI pays tribute to luminaries
Srinagar, Aug 09: Jammu and Kashmir Entrepreneurship Development Institute (JKEDI) Wednesday proudly observed ‘Meri Maati, Mera Desh’ campaign, paying a heartfelt tribute to the indomitable spirit of martyrs and luminaries who have contributed to the nation’s progress.
The campaign, launched with great fervor, aims to encapsulate the profound sacrifices and unwavering dedication that have shaped our nation’s journey.
Ajaz Ahmad Bhat, Director, JKEDI inaugurated the campaign that witnessed a gathering of all the employees of the Institute, students from Degree College Beerwah and a contingent from 41 Battalion of Border Security Force (BSF), all united by a shared sense of purpose.
Speaking at the event, Director, JKEDI expressed profound gratitude to the martyrs and luminaries who have contributed to the nation’s progress, emphasizing the campaign’s significance in preserving their legacy.
“This visionary initiative truly summarizes our collective dedication to the cherished ideals of freedom and progress that have shaped our nation’s journey. ‘Meri Maati, Mera Desh’ is poised to ignite a profound sense of belonging among every citizen. It is a call to action that seeks to inspire and empower, fostering a deep connection with our land and heritage while galvanizing individuals to contribute actively to the holistic growth of our great nation,” said Director JKEDI.
The campaign commenced with a stirring rendition of the National Anthem, paying solemn homage to our martyrs and courageous souls. In a remarkable show of unity, the entire JKEDI staff and a BSF contingent wholeheartedly embraced the Panch Pran Pledge. This resolute commitment was further demonstrated through an enthusiastic participation in a cleanliness drive, followed by a resounding unity march, proudly waving the national flag.
The fervor of the campaign resonated across all district offices of JKEDI, as they actively engaged in organizing a diverse array of events at their respective district headquarters. This widespread participation exemplifies the campaign’s reach and impact, uniting communities and fostering a shared sense of purpose and pride.
