Tral, March 24: Additional Deputy Commissioner (ADC) Tral Shabir Ahmad Raina on Friday said that different public welfare schemes and programmes are being implemented by the government for equitable development; however, lack of awareness is hindering their successful implementation.
“Awareness is key to the success of welfare programs and ultimately for people’s empowerment,” Raina said after inaugurating a two-day Integrated Communication and Outreach Program (ICOP) organized by the Central Bureau of Communication (CBC), Ministry of Information and Broadcasting, Government of India at Government Degree College, Tral in Pulwama district.
Raina impressed upon the participants to take out the message to their respective areas. He lauded CBC for organising such a programme and called for a need to organise more such programs in the future, especially in rural areas.
The outreach programme, which also includes a photo exhibition on Azadi Ka Amrit Mahotsav (AKAM), is being organised by CBC’s Field Office Anantnag for mass awareness about AKAM, assuming of G20 presidency by India, Mission LiFE and other flagship programmes of the government for public welfare. The information is being disseminated using multiple means of communication like informative standees, printed IEC material, expert lectures, group discussions and folk and traditional media performances.
Shahid Mohammad Lone, Field Publicity Officer, CBC provided an overview of the various activities to be organised during the two-day-long photo exhibition and outreach programme. He said the assumption of the G20 presidency reflects the increasing role of India on the global stage.
Addressing the gathering, Professor Mushtaq Ahmad, Principal Government Degree College, Tral said Amrit Mahotsav is a reminder of the firm determination and resolve of the freedom fighters who were up against the mightiest of powers of that time. He urged the students to take inspiration from this resolve and lead society against modern-day enemies like illiteracy, malnutrition, pollution and ignorance.
On the occasion, Huma Mukhtar, Health & Nutrition Mobilizer, ICDS gave a detailed presentation on various nutritional support programmes and financial assistance schemes under ICDS/POSHAN for infants, adolescent girls, pregnant women and lactating mothers.
Earlier in the day, an open quiz competition was organized wherein students, ASHAs and Anganwadi helpers participated. The quiz was based on information related to different schemes under health, ICDS and AKAM. It was informed that on the second day of the event, awareness about various welfare schemes in health and agricultural sectors will be provided.
