Srinagar, Sept 28th Sept: ITC Sunfeast Dark Fantasy, one of India’s most beloved cookie brands known for turning everyday moments into extraordinary experiences,launched its latest innovation-driven initiative, “Big Fantasies: Give Wings to Your Imagination.” With this the brand aims to ignite creativity and imagination in children by blending art with technology.
This unique and forward-thinking initiative was launched at St. Joseph’s School, Bengaluru in the presence of children, their parents and esteemed guests. The event also witnessed a detailed panel discussion on the “Importance of Igniting a Child’s Imagination” featuring prominent figures from the fields of space exploration, academia, psychology, and creative arts. Guest speakers for panel discussion included notable personalities like Ms. Mandira Bedi,Mr Prakasha Rao(ex-ISRO director),Dr. Megha Mahajan (DM- NIMHANS) and Rev. Fr. Rohan D’Almeida (Principal, St. Joseph’s school). The Panel highlighted how imagination is a fundamental aspect of a child’s holistic development and how it fosters creativity & problem-solving skills, helping them ignite new ideas and overcome challenges. Mr Prakasha Rao, ex-ISRO director, talked about the synergy between creativity & technology and the role of imagination in shaping future generations.
Commenting on the launch of the new initiative, Ali Harris Shere, COO, Biscuits and Cakes Cluster, Foods Division, ITC Limited said, “At ITC Sunfeast Dark Fantasy, we believe that the power of fantasy and imagination is critical for transforming kids’ life from the ordinary to something truly extra-ordinary. With ‘Big Fantasies’ we are proud to bring a never seen before tech on wheels in India offering kids a unique platform to express themselves and see their fantasies come alive.”
The unique initiative aspires to use advanced technologies to unravel boundless imagination among kids through the “Fantasy Spaceship,” a bus equipped with expansive interactive screens that will travel to schools across India. Powered by a combination of cutting-edge technology, it transforms children’s hand-drawn designs into vibrant digital creations, preserving their original charm.
