World’s 1st Pashmina Transparency Framework launched

New Delhi, Sep 08: Pashmina Goat Project, a pioneering brand name in the world of sustainable fashion and The Real Pashmina, announced the launch of its innovative “Pashmina Transparency Framework” for Technology Development for the Global Pashmina Industry. This groundbreaking framework is set to transform the way the real pashmina industry operates by ensuring complete transparency from the beginning to the end of every real Pashmina shawl production cycle within the pashmina ecosystem.
Dr Babar Afzal (Founder) and Dr Henna Ajnum (Co-Founder) said, “Traditionally known for its luxurious softness and timeless appeal, pashmina wool has long been a sought-after material in the fashion industry. However, concerns about ethical sourcing, authenticity, and sustainability have challenged the industry’s practices.”
They said the framework that the startup had developed aims to address these challenges head-on by leveraging cutting-edge technologies such as Blockchain, artificial intelligence (AI), the Internet of Things (IoT), and Web 3.0 to create an unprecedented level of transparency and traceability.
“By utilising these technologies every step in the pashmina shawl production process is securely recorded in an immutable and tamper-proof ledger. This not only guarantees the authenticity of each product but also provides a comprehensive audit trail for all stakeholders,” they said, adding, “AI-powered authentication can be used to verify the authenticity of pashmina materials, thereby preventing the circulation of counterfeit products. IoT-enabled technology can monitor various parameters such as temperature, humidity, and transportation conditions. Web 3.0 Interface can allow consumers and stakeholders to access a wealth of information about the product’s origin, production methods, and ethical practices. This fosters a sense of trust and connection between producers and consumers.”
Dr Babar Afzal, (a former McKinsey Analyst and a Silicon Valley Techie) the Founder and CEO of Pashmina Goat Project and the Tech Lead for this groundbreaking framework, has been profiled by TIME Magazine, BBC, CNN, and Bloomberg for his transition from a Silicon Valley Techie to becoming a Pashmina Goat Shepherd and the only Sustainable Luxury Pashmina Advocate in the world. Expressing enthusiasm for the project, he said, “Our Technology Development Transparency Framework is a pivotal step toward ensuring that the pashmina industry aligns with modern values and trends of transparency and sustainability. We believe that by incorporating futuristic technologies that cover the loose ends of the value chain, we can empower consumers to make informed choices while simultaneously uplifting the livelihoods of those involved in the pashmina ecosystem.”