In the heart of the picturesque Kashmir Valley, where towering mountains and pristine rivers meander through verdant meadows, street food plays a significant role in the daily lives of its residents. Among the various street food vendors, one name stands out for his dedication and the deliciousness of his offerings: Mohd Ashraf Wani. A native of Qamarwari in Srinagar, Ashraf has become a beloved figure in Sonamarg, delighting locals and tourists alike with his famed Masala Tchot.
Ashraf’s day begins in the early hours of the morning, long before the first rays of dawn. “I wake up every day at 4 AM to start making the ingredients used for Masala Tchot,” he shares. This dedication is not merely a routine; it is a testament to his commitment to the craft and his customers. The preparation involves a meticulous process of mixing spices and ingredients, ensuring that every Masala Tchot he sells meets the high standards that have earned him his reputation.
Each day, Ashraf sells approximately 300 Masala Tchot, a journey that takes him from Wayil to the bustling streets of Sonamarg. The sight of his cart, laden with fresh, aromatic Masala Tchot, has become a familiar and welcome one. The snack itself, a delightful combination of flavors and textures, has become a staple in the local diet. Children and adults alike savor this street food, which is as much a part of the Kashmir Valley as the majestic landscape.
Ashraf is not just a vendor; he is the sole breadwinner for his family. His business is more than a source of income; it is a lifeline. “Thankfully, this business is enough for me and my livelihood,” he says with gratitude. His story is one of resilience and hard work, reflecting the spirit of many small business owners who form the backbone of the local economy.
The popularity of Masala Tchot extends beyond the streets of Sonamarg. It is a ubiquitous presence in the Kashmir Valley, especially around educational institutions. Colleges, universities, and schools are frequent haunts for Masala Tchot vendors, where eager students line up to buy this beloved snack. Its appeal transcends age and background, making it a unifying element in the local culture.
What makes Ashraf’s story even more compelling is the fact that many of the individuals involved in the Masala Tchot trade are well-educated. In a region where economic opportunities can be limited, selling Masala Tchot has become a viable and respectable livelihood. These vendors, often seen on bicycles and scooters, have embraced this trade with pride, underscoring the cultural significance and economic impact of this humble street food.
Ashraf’s success and the widespread popularity of Masala Tchot highlight the deep connection between food and community in the Kashmir Valley. Street food is not just about sustenance; it is about tradition, identity, and the joy of shared experiences. For many, a bite of Masala Tchot brings a sense of nostalgia and comfort, a reminder of home and the rich culinary heritage of the region.
In celebrating Ashraf’s story, we also celebrate the resilience and ingenuity of the Kashmiri people. His journey from the early morning preparations to the bustling streets of Sonamarg is a testament to the enduring appeal of Masala Tchot and its vital role in the local economy. It is a story of how a simple street food can become an essential part of daily life, providing not just nourishment but also a sense of connection and continuity in a rapidly changing world.
Mohd Ashraf Wani’s story is more than just about selling Masala Tchot. It is a narrative of dedication, resilience, and the powerful role of food in bringing communities together. As he continues to delight customers with his delicious offerings, Ashraf embodies the spirit of the Kashmir Valley – a place where tradition and innovation meet, and where every bite of Masala Tchot is a celebration of life and culture.
