Jammu, Aug 06: Adv Neha Mahajan on Wednesday assumed charge as the new president of Bharatiya Janata Party (BJP) Mahila Morcha, Jammu & Kashmir. The party’s UT chief Sat Sharma congratulated her in a grand felicitation ceremony held here.“The BJP not only preaches, but practises the women’s empowerment in its core functioning,” Sharma said. Vice-President Priya Sethi, General Secretaries Sanjita Dogra and Gopal Mahajan, MLAs Yudhvir Sethi, Vikram Randhawa, and Shagun Parihar, National Secretary BJP Mahila Morcha Rekha Kumari, BJP Spokesperson Rajni Sethi, District President BJP Jammu South Naresh Singh Jasrotia, senior BJP leaders, hundreds of Mahila Morcha activists, members of FICCI FLO and Dharm Jagran Manch, advocates from J&K High Court, and many representatives of various social organisations were present on the occasion.Sat Sharma said the J&K BJP has always been an example of women’s empowerment, encouraging women-led leadership, which should continue to move ahead. He highlighted the crucial role of women in strengthening the party at the grassroots and expressed confidence that under her dynamic leadership, the Mahila Morcha will reach new heights in organisational and social outreach.Priya Sethi encouraged the Mahila Morcha cadre to take inspiration from the BJP’s women-centric initiatives and to work tirelessly to ensure the party’s ideology reaches every home in Jammu & Kashmir.Sanjita Dogra, as the former Mahila Morcha President, formally handed over the charge to the new president. She applauded the consistent efforts of the Mahila Morcha and emphasised the importance of collective dedication for upcoming electoral challenges.Gopal Mahajan said the empowerment of women is at the core of the BJP’s ideology. He called upon the Mahila Morcha to continue its efforts in reaching every booth and household with the party’s message.Yudhvir Sethi praised the ever-growing participation of women in politics and encouraged Mahila Morcha workers to focus on development-oriented campaigns and women-centric welfare initiatives.Vikram Randhawa said the active involvement of women in political and social fields is a reflection of the party’s commitment to Sabka Saath, Sabka Vikas, Sabka Vishwas.Shagun Parihar stated that the Mahila Morcha is the backbone of grassroots-level outreach, and under Adv Under Neha Mahajan’s leadership, the Morcha will create new benchmarks of success.Mahajan expressed her profound gratitude to the party leadership for their faith in her. She assured the senior leadership that along with her team, she will focus on strengthening booth-level structures, and taking the BJP’s message to every household and also empowering women socially and politically.The programme proceedings were conducted by Divya Jain, District President, BJP Mahila Morcha, Jammu South.