J&K Bank organises credit awareness workshop for FPOs

Srinagar, Aug 01: Reiterating its commitment to support the agricultural ecosystem of the region, J&K Bank today organised a workshop focused on creating credit awareness among Farmer Producer Organisations (FPOs) in Jammu. According to a statement issued here, the General Manager  NABARD, Vikas Mittal chaired the workshop in presence of Mission Director Shubra Sharma,  Bank’s General Manager (RAM/GSS) Rakesh Magotra and General  Manager & Divisional Head (Jammu) Ashok Gupta and other senior officers from the Bank and JKRLM. The workshop witnessed active participation of representatives from various FPOs promoted by Jammu & Kashmir Rural Livelihoods Mission (JKRLM) across the Jammu region.In his remarks on the occasion, GM NABARD Vikas Mittal said that FPOs are key to transforming agriculture into a remunerative enterprise. He said, “NABARD has been consistently working to promote and strengthen these collectives across the country. We welcome the initiative by J&K Bank and JKRLM in organising this workshop, which will help sensitise FPOs to financial products and credit readiness, laying the foundation for enhanced productivity and market linkages. ”Asserting that FPOs represent the collective strength of our rural communities, MD JKRLM Shubra Sharma said, “Through JKRLM’s sustained efforts, we are promoting inclusive rural development with women and smallholder farmers at the forefront. Our collaboration with J&K Bank and NABARD helps in enhancing financial literacy and unlock credit access—two critical enablers for long-term success of FPOs.” Addressing the participants on the occasion, GM Rakesh Magotra spoke about the growing importance of FPOs in transforming the rural economy through collective enterprise. He said, “Emerging as vital institutions in the country’s agricutural  value-chain, FPOs are instrumental in empowering small and marginal farmers by enabling better market access, improved bargaining power, and integration into the value-chain. J&K Bank is fully aligned with the national vision of strengthening these institutions through timely credit and handholding support.” He urged the FPO representatives to take full advantage of the customised financial products and services being offered by the Bank under various government-backed schemes to promote Agri-entrepreneurship and enhance the farming incomes. The Bank’s Divisional Head Ashok Gupta stated that as a financial institution deeply rooted in the economic fabric of this region, J&K Bank is committed to supporting Farmer Producer Organisations through customised credit solutions and financial handholding.