Creativity becomes a potent tool when combined with invention, one that not only solves issues and gives concepts life, but also elevates the world and puts people at the centre of it. However, what is creativity exactly? Is it limited to the performing arts, poetry, or painting? Is it just for designers and musicians? “The inclination to generate or recognise ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others” is how famous psychologist Robert E. Franken defines creativity in his book Human Motivation.
In this way, creativity transcends all disciplines and occupations. It is a kind of thinking that helps us see beyond the obvious; it is frequently intentional, occasionally impromptu, and occasionally difficult. It’s about transforming possibilities into solutions and discovering connections where others perceive confusion.
We are drawn to creativity for several reasons. Creativity’s limitless possibilities satiate our innate desire for novelty and excitement. It also enables us to communicate with others and express ourselves. Creativity is what propels the necessary solutions, whether we are dealing with personal difficulties or global disasters.
We can examine a pivotal point in the IT industry, the divergent trajectories of Apple and BlackBerry, to fully see the importance of innovation in action. BlackBerry, renowned for its efficiency, professionalism, and security, was once a world leader in mobile communication. However, Apple posed a daring, original query: “What if a phone wasn’t just a phone?” whereas BlackBerry concentrated on improving what already existed.
Apple revolutionized the mobile experience with the 2007 release of the iPhone. It evolved from a simple communication tool to a comprehensive ecosystem that included music, the internet, photography, productivity, and creativity. Apple reinvented the phone, not just made it better. Conversely, BlackBerry was unable to innovate or adjust. It gradually lost significance while adhering to its essential model.
This simple example highlights an important reality: creativity is a need rather than a luxury. Relying on what has “always worked” might easily become outdated in the swiftly evolving world of today. In addition to appearing in the most unexpected places, creativity can appear in predictable, structured ways.
Consider Dolly Chaiwala, a tea vendor from Nagpur who gained notoriety for enhancing the appearance and taste of a simple cup of chai. He was distinctive not only because of the tea but also because of the experience he produced. Think about the recent smart dog that barged onto an IPL field, and grabbed attention. There are countless examples that show how unplanned creativity may take control and elevate the commonplace to the spectacular.
Who could forget actor Ranveer Singh? Not only is his clothing creative, but so is his attitude: fearless, unrepentant, and always pushing the envelope. These small examples show that creativity doesn’t always have to be regimented; it may be vibrant, eccentric, and amusing. Sometimes humour, curiosity, or even a willingness to look foolish to try something new are the first steps towards invention.
Creativity is necessary at all levels of society, but it is especially crucial for students, who will be tomorrow’s leaders and thinkers. Rigid roles and antiquated systems do not confine you. You are free to think differently, to ask big questions, and—above all—to try new things and explore. But there are also a lot of obstacles to innovation.
Common obstacles include rigid system, social pressure to fit in, and fear of failing or being judged. Mental obstacles like anxiety, tunnel vision, or low self-esteem can also stifle creativity. Students need to be inspired to adopt an attitude of possibility to overcome these challenges.
Instead of being viewed as a talent that only a select few possess, creativity is a skill that can be developed, exercised, and used in any aspect of life. It’s about accepting the flexibility to take measured risks and learning to question “what if?” “We know where most of the creativity, the innovation, the stuff that drives productivity lies — in the minds of those closest to the work,” as former GE CEO Jack Welch once stated. That implies that you, the students, are mostly driving the creative revolution in education.
Recently we have witnessed ‘World Creativity and Innovation Day’ and we are reminded that creativity is more than just a unique quality or a moment of genius. Above all, it is a way of life, a skill, and an attitude. It appears in classrooms, in innovative products, at viral events, and even at chai stands. It manifests in the inquiries we make, the issues we resolve, and the narratives we narrate. Therefore, we shouldn’t confine innovation to aesthetics or the arts.
Creativity doesn’t have to be grand. By paying attention to the ordinary, we can discover new ways to think and create. Inspiration is everywhere, waiting to be noticed. Let’s acknowledge creativity and innovation for what it is: the way of thought that propels advancement. Let’s cultivate a culture that values, encourages, and celebrates creativity in our communities, universities, schools, colleges and workplaces.
(The Author is Associate Professor, Department of Management, Convener Institute’s Innovation Council, ITM Gwalior and an IIMA (FDP) Alumnus. He is pursuing Advanced Business Consulting Programme by AIMA and can be reached at: [email protected])
