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Rising Kashmir > Blog > National > WAVES 2025: People’s movement that empowers every creator to be a star
National

WAVES 2025: People’s movement that empowers every creator to be a star

WAVES Bazaar records business transactions worth over Rs 1328 cr

RK News
Last updated: May 5, 2025 1:21 am
RK News
Published: May 5, 2025
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Mumbai, May 4: The premier edition of World Audio Visual and Entertainment Summit (WAVES 2025) concluded on a high note today in Mumbai, registering an overwhelming response from exhibitors, industry leaders, startups, policymakers, academia, and the general public. The summit emerged as a key convergence point for the media and entertainment ecosystem, drawing participation from every segment of the industry — from celebrated artists and influential content creators to tech innovators and corporate leaders. With a vibrant mix of exhibitions, panel discussions, and B2B collaborations, the event witnessed a remarkable turnout and reaffirmed India’s position as a rising global Powerhouse of media and entertainment.

The celebration of creativity, technology, and storytelling began with the inauguration of its maiden edition by Prime Minister Shri Narendra Modi in a star-studded event held in Jio World Convention Centre. In his inaugural address, Prime Minister Modi remarked that WAVES is not just an acronym, it is a wave of culture, creativity and universal connectivity. The Prime Minister said that India is emerging as a global hub for film production, digital content, gaming, fashion, music and live concerts. He called upon the creators of the world to dream big and tell their stories; to the investors to invest not just in platforms, but in people; and to the Indian youth – to tell their one billion untold stories to the world. Declaring WAVES as the dawn of India’s Orange Economy, he urged the youth to lead this creative surge and make India a global creative hub.

High-impact Knowledge Sessions

Taking forward the vision of the Prime Minister, WAVES 2025, over the last four days, acted as a platform for high-level exchange of ideas, skills, and sectoral insights. The Conference Track of WAVES 2025 served as a vital forum for dialogue and collaboration, bringing together thought leaders, industry pioneers, policymakers, and professionals from across the globe. Through a carefully curated series of plenary sessions, breakout discussions, and master classes, the summit explored the latest innovations and emerging strategies shaping the future of the Media & Entertainment industry. The sessions enabled meaningful exchange of ideas, cutting across domains and specialisations.

The maiden edition of WAVES will be known for the high impact knowledge sessions and the discourse covering a broad spectrum of topics, including Broadcasting and Infotainment, AVGC-XR, Digital Media, and Films. With more than 140 sessions featuring more than 100 international speakers, spread across three main halls (each accommodating over 1,000 participants) and five additional halls with capacities ranging from 75 to 150, the Summit maintained overwhelming attendance levels — with many sessions recording full occupancy.

The plenary Sessions featured over 50 keynote addresses by eminent personalities such as Mukesh Ambani, Ted Sarandos, Kiran Mazumdar-Shaw, Neal Mohan, Shantanu Narayen, Mark Read, Adam Mosseri, and Nita Ambani. Their insights offered compelling perspectives on the evolving entertainment industry, advertising landscape, and digital transformation. Film icons including Chiranjeevi, Mohanlal, Hema Malini, Akshay Kumar, Nagarjuna, Shah Rukh Khan, Deepika Padukone, Allu Arjun, and Shekhar Kapur, many of whom were also members of the WAVES Advisory Board, engaged in thought-provoking

WAVES Bazaar garners Rs 1328 crores in Business Deals; Govt of Maharashtra signs MoUs worth Rs 8000 crores in M&E Sector

The inaugural edition of WAVES Bazaar, organized under the umbrella of WAVES, was a resounding success as it has established itself as a premier platform for international business collaboration in the creative industries. The marketplace recorded business deals or transactions worth Rs. 1328 crores across the film, music, radio, VFX, and animation sectors. Out of the total estimated outcome, Rs. 971 cr has been from B2B meetings alone. A key highlight of the Bazaar was the Buyer-Seller Market which witnessed over 3,000 B2B meetings. In a major achievement under international collaboration, Film India Screen Collective and Screen Canterbury NZ from New Zealand announced a collaborative proposal to launch the first-ever Indian Film Festival in New Zealand. Only Much Louder CEO Tushar Kumar and Alexander Zharov, CEO of Russian firm Gazprom Media CEO announcing early talks on a MoU to collaborate on cross-cultural festivals and co-produce comedy and music shows in Russia and India was another achievement. The announcement of the Prime Video & CJ ENM Multi-Year Collaboration was another highlight of the Bazaar as the strategic partnership was unveiled to distribute premium Korean content globally. The other milestones include the announcement of the film ‘Devi Chowdhurani,’ which became the India’s first official Indo-UK co-production, and the film ‘Violated’ which will be a co-production of Fusion Flicks from the UK and JVD Films.

WAVES concludes with the promise of bright future for Creative Economy

WAVES 2025 has set a benchmark as a global platform that seamlessly brought together creativity, commerce, and collaboration. From visionary policy announcements and landmark international agreements to robust business deals and groundbreaking startup investments, the summit underscored India’s growing stature as a global leader in the creative economy. The adoption of the WAVES Declaration by 77 participating nations and the success of the WAVES Bazaar and WAVEX Accelerator collectively signal a future anchored in innovation, inclusivity, and international partnerships. As the curtains fall on this historic first edition, WAVES has not only showcased India’s creative prowess but has also catalysed a sustained global movement — one that will continue to inspire, invest in, and elevate the voices of creators worldwide.

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