Jammu, Sep 28: Chairman PHDCCI Jammu Rahul Sahai called on CEO Shri Mata Vaishno Devi Shrine Board Anshul Garg and pitched for more coordination between the tourism department and the board along with district administrations to prolong the stay of pilgrims in Jammu.
Rahul Sahai said the purpose of the meeting was to prolong the stay of pilgrims in Jammu City and division which in return can uplift the economy of the region.
He explained, “As Jammu is known as the City of Temples and the most famous temple here is Shri Mata Vaishno Devi Temple which is attracting maximum religious tourists, so it is suggested to showcase Jammu’s tourist destinations like Jamboo Zoo, Sri Venkateshwara Swamy temple which is famous as Tirupati Balaji Temple in Sidhra, Jammu Tawi Golf Course, Beating Retreat at Suchetgarh, Gandola at Jammu, Raghunath Temple, Bawe Mata Temple, Bagh e Bahu Light & Sound Show, Kol Kandoli Temple, Patnitop, Sanasar, Bani, Basoli, Kishtwar, Bhaderwah tourist destinations, International Yoga Centre at Mantalai, Shiv Khori, etc in and around Katra.”
Rahul highlighted that there are no hoardings on Nandani-Katra road for showcasing Jammu’s tourist destinations so that yatris could see and plan to visit them. There should be vibrant promotion through LED screens of videos of Jammu’s tourist destinations in Katra bazars, Ban Ganga to Bhawan road, the railway station of Katra, etc, he suggested.
“The Yatra Slip Counters have all the data like mobile number, email, address, etc of the visiting pilgrims, so the detailed document regarding Jammu’s attractions should be sent to pilgrims’ WhatsApp and email and physical pamphlets should be distributed to yatris with links of bookings defined in the message so that it could be easier to plan for yatris to prolong their stay in Jammu,” Sahai said.
Anshul Garg thanked the Chairman PHDCCI for these suggestions and assured that the board will get these works done shortly. He said the government is of the same view that pilgrims should spend some more nights in Jammu and Katra and any suggestion in this regard is welcomed. “The organisations like PHDCCI should plan programs to deliberate on the issue,” the CEO said.
