Srinagar, Sep 25: Bharti Airtel (“Airtel”), has unveiled Airtel IQ Reach, an innovative self-serve marketing communications platform. This groundbreaking platform empowers brands and companies to foster targeted customer engagements through personalized communications.
As a part of Airtel IQ, the world’s first network-embedded Communications Platform as a Service (CPaaS), Airtel IQ Reach stands out as an intuitive solution. It enables small and medium-sized businesses to maximize their marketing investments by engaging with target customers affordably, utilizing prepaid pay-as-you-go plans.
A one-stop self-serve portal, Airtel IQ Reach equips businesses, especially emerging ones, with full control over their campaign execution. Users can effortlessly design customized messages, select or upload target audiences, schedule messages, and track campaign effectiveness, all with a few clicks.
Abhishek Biswal, Head – Digital Products & Services, Airtel Business, stated that customers are central to our mission.
” Airtel IQ Reach is designed with the SMB segment in mind, empowering them to enhance customer communication.Our customers can now harness the platform to fuel their business growth, reduce customer acquisition costs, and reach the right audience with personalized communication through our innovative solution,” he said.
The platform provides real-time insights and comprehensive analytics on a centralized dashboard, helping businesses measure campaign effectiveness.
“Airtel IQ Reach addresses key challenges faced when planning marketing campaigns, such as identifying the right audience, tracking campaign performance, and managing multiple communication channels,” he said.
