Today, Google has become an integral part of our daily life. Without it, we cannot even imagine a single step in our everyday life. From a small thing to a big thing, we search in Google to get our desired information. It has become an integral part of our daily life than we could ever imagine. Google now a days is not less than an encyclopedia that offers you information or knowledge on everything under the sky, and everyone is familiar to the popular phrase ‘Google it’. Be it Google Glass, or Street view or navigation, Google has always been there as your guide.
Google with its all kinds of features has now become an integral part of the daily life of everyone as it proves highly important and informative source for all knowledge, maps, entertainment, business etc thus everyone from children to old persons are fully dependent to Google and all its features. Google LLC is an American multinational technology company that focuses on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred as the “most powerful company in the world” and one of the world’s most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. It is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft.
Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. The project initially involved an unofficial “third founder”, Scott Hassan, the original lead programmer who wrote much of the code for the original Google Search engine, but he left before Google was officially founded as a company; Hassan went on to pursue a career in robotics and founded the company Willow Garage in 2006. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet’s largest subsidiary and is a holding company for Alphabet’s Internet properties and interests. Sundar Pichai was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet.
The company has since rapidly grown to offer a multitude of products and services beyond Google Search, many of which hold dominant market positions. These products address a wide range of use cases, including email (Gmail), navigation (Maps), cloud computing (Cloud), web browsing (Chrome), video sharing (YouTube), productivity (Workspace), operating systems (Android), cloud storage (Drive), language translation (Translate), photo storage (Photo), video calling (Meet), smart home (Nest), smartphones (Pixel), wearable technology (Fitbit), gaming (Stadia), music streaming (YouTube Music), video on demand (TV), artificial intelligence (Assistant), machine learning APIs (TensorFlow), AI chips (TPU), and more.
Some Google services are not web-based. Google Earth, launched in 2005, allowed users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers. Google develops the Android mobile operating system, as well as its smartwatch, television, car, and Internet of things-enabled smart devices variations. It also develops the Google Chrome web browser, and Chrome OS, an operating system based on Chrome. Google strives for ambitious technological innovations aimed at solving humanity’s biggest problems. Some of these include quantum computing (Sycamore), self-driving cars (Waymo, formerly the Google Self-Driving Car Project), smart cities (Sidewalk Labs), and transformer models (Google Brain).
Google and YouTube are the two most visited websites worldwide followed by Facebook and Twitter. Google is also the largest search engine, mapping and navigation application, email provider, office suite, video sharing platform, photo and cloud storage provider, mobile operating system, web browser, ML framework, and AI virtual assistant provider in the world as measured by market share. On the list of most valuable brands, Google is ranked second by Forbes and fourth by Interbrand. It has received significant criticism involving issues such as privacy concerns, tax avoidance, censorship, search neutrality, antitrust and abuse of its monopoly position.
While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank; it determined a website’s relevance by the number of pages, and the importance of those pages that linked back to the original site. Larry Page told his ideas to Hassan, who began writing the code to implement Page’s ideas. Page and Brin originally nicknamed the new search engine “BackRub”, because the system checked backlinks to estimate the importance of a site. Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google.
Eventually, they changed the name to Google; the name of the search engine was a play on the word googol, a very large number written 10100 (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information. On August 19, 2004, Google became a public company via an initial public offering. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for 20 years, until the year 2024. The company offered 19,605,052 shares at a price of $85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion.
On November 13, 2006, Google acquired YouTube for $1.65 billion in Google stock, On March 11, 2008, Google acquired DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures. Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel. Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home.
(The author is a regular columnist and can be mailed at [email protected])
