Patanjali Castigated

To hoodwink the consumers has become the norm and it is not confined to one service provider. Almost all brands in the market are resorting to advertisements that often cross the thin line between the reality and fiction. The market strategies implemented by the manufacturers to situate in the market are dubious and far from reality. The advertising industry has developed into a monster that has led to consumer disaster. The bombardment of advertisements in the market to attract the customers has resulted into a crisis. The tall claims about the efficacy of the products by the manufacturers are posing a serious threat to the well-being of the users. Honourable Supreme Court of India has taken the cognisance of this. It has indicted the Patanjali Ayurveda’s advertisement campaigns underlining the strategy to take the users for the ride by making tall claims about curing certain diseases. It has restrained Patanjali from advertising products under the Drugs and Magic Remedies (Objectionable Advertisements) Act 1954.the message is directed to stop deceptive advertising for commercial gains with a focus on the healthcare. The aim is to maintain the public trust. There is no doubt that the Patanjali Ayurveda has been promoting the indigenous healthcare based on the ancient ayurvedic wisdom of India. Besides the comprehensive product line that caters to various segments. But it has resorted the claims that violate the standards meant for the market regulation to safeguard the public interest. One cannot influence the consumer psychology by resorting to tactics the defy rationality. This castigation of the Patanjali Ayurveda is meant to send a message to regulate the market and allow the market to function with transparency. We are living   in the times when scientific temper defines the market and the consumer behaviour. Norms and ethics make a sustainable market. In such a situation the regulation of the markets is a key. Supreme Court must assert its writ also to control the various pharmaceutical companies that manufacture the allopathic medicines and resort to usage of salts that make the patients vulnerable. The trust posed the patients in the companies is used to exploit them. It is a reality nowadays that in spite of multiple drug manufacturers and the huge quantum of medicines available in the market. The health benefits are minimum. The rule being followed in terms of medicines seems to focus on the quantity and not the quality. Strict monitoring of the pharmaceutical companies in the allopathic sector is a must to save the lives the patients. Now that the Supreme Court has put the foot down in case of the Patanjali. There is a hope that the apex court will tighten the noose around the counterfeit medicines that are a serious threat to the lives of the people. Advertisements and media campaigns launched by the allopathic and ayurvedic besides the unani medicines must be strictly monitored so that people don’t get trapped by the quacks and end damaging their health. Even the central government must impose serious penalties on the violators of the law and make them fall in line. The nexus of the medicine manufacturers and the medical practitioners has been operational all over India for a long time. It has led to deterioration of the healthcare system. It has become a national imperative to end this nexus so that the precious lives are saved from this menace and faith of the people restored in the healthcare.