Srinagar, Aug 25: Jammu and Kashmir has achieved another milestone as six more mandis have been integrated under National Agriculture Market or eNAM, an online trading platform for agricultural commodities in India.
Deputy Director Central Department of Horticulture Planning & Marketing J&K, Manzoor Ahmad said six more mandis that include Pachaar, Zazna, Bumhama, Kanispora, Phalayana and Batote have been integrated under the eNAM.
“We had sent the proposal for the six mandis to the Government of India and all the six have been now approved and integrated with eNAM in a meeting, although its formal order is pending,” he said.
The Deputy Director said the eNAM is meant for the online marketing of agriculture and horticulture produce and they have kept the infrastructure for the same in the mandis.
“Traders, farmers and commission agents can register and take their produce to the integrated mandis and we will felicitate the inter-state marketing and they can do online marketing. Even the bidding and payment is done online,” he said
The Deputy Director said that the eNAM has ended the role of middlemen so that the growers can get the better process of their produce. He said there are 25 mandis in Jammu and Kashmir UT out of which 17 have been integrated with eNAM.
“Out of the 17 mandis, 2 were integrated in 2019 and nine more were integrated in 2022 and now six more have been added to the list this year which is a milestone for the department,” he said.
He said that the Department of Horticulture Planning & Marketing J&K is working on mission mode to integrate rest of the mandis with the eNAM.
“We have conducted awareness programs in every district and field officers have explained the benefits of the eNAM to the farmer,” he said.
The Deputy Director said so far the department has registered 36,000 farmers who produce apple, cherry, pear, peach plum and they do their marketing easily on the eNAM.
“The farmers should register themselves at the respective mandis and they can come on the e-trade platform. Our Area Marketing Officers and concerned district officers are available at mandis and farmers should take benefit of the same,” he added.
He also said that they have been encouraging farmers to switch over to e-marketing and farmers also need to be alert and take the benefits of the government facilities.
The National Agriculture Market or eNAM is an online trading platform for agricultural commodities in India. The market facilitates farmers, traders and buyers with online trading in commodities.
