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We must reach children before drugs do: LG Sinha

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  • 19 Apr 2026

‘Those ruining generations won’t slip away’

Rajouri, Apr 18: Lieutenant Governor Manoj Sinha on Saturday joined a Padyatra and addressed a public rally in Rajouri under the Drug-Free Jammu and Kashmir campaign, declaring that border district Rajouri is sensitive and prone to cross-border drug smuggling, but the administration is determined to crush these challenges and dismantle the drug trade.

"From April 11, J&K Police has launched a relentless crackdown in the Jammu Division. More than 45 FIRs were filed, 63 smugglers nabbed, and massive drug hauls were seized between the 11th and 15th. Regular checks are now covering schools, pharmacies, and drug agencies, and this drive will continue relentlessly," the LG said.

In his address, the Lieutenant Governor said that not all wars rage on borders; some battles brew unseen. "For years, countless Jammu and Kashmir families have fought addiction within their walls, and many have lost loved ones to it. On April 11, from the hallowed grounds of Jammu's MA Stadium, we sounded the clarion call to total war by launching a resolute 100-day crusade against drug addiction," he said. "I believe addiction is no mere personal failing but a gaping wound in our society's fabric. Our terrorist neighbour deploys it as an insidious weapon, nurturing terror through drug smuggling and eroding our nation's strength from within. We shall prevail in this battle by uniting as one, with every citizen rising with unyielding resolve."

Sinha said that cases registered before April 11 have witnessed a three-times increase in the last seven days. "In 100 days, we must completely break the back of drug networks. When the power of society and the might of the administration come together, neither smugglers nor criminals will be spared," he said.

He said that prevention anchors the Drug-Free J&K campaign, stating that prevention is mightier than any cure in such cases. "We must reach our children before drugs do, igniting awareness and self-respect in every school, college, playground, and community hub," he said, calling upon J&K Police and other enforcement agencies to ensure exemplary punishment for drug smugglers.

"Make sure no culprit escapes. We should unleash exemplary crackdowns on traffickers poisoning our youth. Those ruining generations won't slip away. The administration has crafted an SOP to obliterate drug smuggler networks and ensure swift justice," he said, adding that from detection and counselling to detox, rehab, and aftercare, the pledge is total rehabilitation. 

The LG asked officials to audit weekly activities, including lists of rehabilitated lives and arrested smugglers, while ensuring fake centres are shuttered.

"We will restore people's dignity, reconnect them to our shared society, and unleash their potential to build Rajouri's brighter future. This mission demands more than government efforts. I call upon every social organisation and NGO to join us in this noble endeavour," he said.

On the occasion, the Lieutenant Governor administered the Anti-Drug Pledge and launched the Rajouri Premier League and Rajouri Football Club under the Nasha Mukt Jammu Kashmir Abhiyaan. Artists, through musical opera, spread awareness of the devastating impacts of substance abuse.

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