Srinagar, Apr 28: As the auspicious festival of Akshaya Tritiya approaches, Tanishq, India’s largest jewellery retail brand from the House of Tata, unveiled its latest Kundan Stories Collection, celebrating artisanal gold craftsmanship through exquisite design and unparalleled artistry.
With Akshaya Tritiya and the summer wedding season on the horizon, this collection underscores Tanishq’s commitment to offering intricately handcrafted masterpieces that seamlessly blend heritage with contemporary elegance. With designs that capture the beauty and celebration of special occasions in the life of the Indian woman, Tanishq aims to be an integral part of her journey.
Drawing inspiration from India’s diverse cultural heritage and the Tanishq woman, each ornament in the Kundan Stories Collection is handcrafted over 200 hours, reinforcing Tanishq’s legacy of unparalleled craftsmanship and trust.
The collection features regal Kundan designs enriched with takkar ka kaam, talaf, ghungroo bunching, wire work, pearl bunching, and progressive die-stamping techniques, ensuring a perfect balance between tradition and modern refinement.
Akshaya Tritiya is deeply rooted in cultural traditions, signifies auspicious beginnings and aligns with the evolving demand for jewellery that merges heritage with artistry and long-term value. As consumer preferences shift towards uniquely crafted gold jewellery, the collection serves as an integral part of cherished celebrations, symbolizing prosperity and timeless elegance.
With the summer wedding season approaching, the Kundan Stories Collection seamlessly complements the modern Indian bride, offering the perfect balance of traditional elegance and contemporary appeal.
As the wedding season takes center stage, Kundan blends effortlessly with the modern bride, showcasing the brand’s high-quality offerings of intricate designs that reflect timeless beauty. Tanishq continues to set new benchmarks in high-craftsmanship gold jewellery, making it the go-to brand for brides seeking a fusion of tradition and innovation.
Pelki Tshering, Chief Marketing Officer, Tanishq, said, “At Tanishq, every piece is a story, shaped by the hands of our Karigars and inspired by the spirit of the Tanishq woman. For a season of new beginnings, our new collection Kundan Stories blends heritage with modern elegance, celebrates the timeless beauty of traditional craft, and reimagines the jewellery for her world today.
“As more customers seek meaningful, high-value pieces, we are seeing increased adoption of offerings like our Best Gold Rate and exchange of old gold programmes. Over one lakh brides have chosen us for their big day — a trust we hold close, as we continue to craft jewellery that’s as meaningful as the moments it celebrates.”
