Kargil, July 04: TCI Max Cement on Thursday announced the appointment of Shahnaz Parveen, an international Taekwondo player, as the brand ambassador for its operations in the Union Territory of Ladakh. The significant decision was made during a special meeting held at TFC Kargil.
The meeting saw the presence of Altaf Ahmad Tramboo, Incharge Marketing Section at TCI Max, Anayat Ali, General Secretary of the Ladakh Taekwondo Association, and Murtaza Ali, Regional Manager for TCI Max in Ladakh.
Expressing his enthusiasm, Altaf Ahmad Tramboo said, “TCI Max is proud to join hands with such a reputed player of Ladakh. Shahnaz Parveen has been a symbol of resilience and dedication throughout her career and has emerged as a brand in the sports industry. This mirrors the values and story of TCI Max Cement. As we commence our operations in UT Ladakh, particularly in Kargil, this partnership marks a strengthened journey ahead.”
Trumboo further said that TCI Max company has kept their brand easily available at very competitive rates in the Kargil district in Ladakh.
Shahnaz Parveen while expressing her gratitude said, “I thank TCI Max for becoming the first corporate sector entity to officially collaborate with a player. This initiative will motivate others to make similar decisions, helping athletes like me achieve our dreams of reaching the Olympics.”
Anayat Ali Shotopa also extended his appreciation, saying, “We are grateful to TCI Max, particularly Murtaza Ali and Altaf Ahmad Tramboo, for their forward-thinking initiative. This collaboration will significantly support Shahnaz as she heads to Korea for advanced training.”
TCI Max Cement, known for its high-quality products across the Kashmir region, has now expanded its operations up to Khaltsi in UT Ladakh.