Ganderbal, Feb 24: Renowned tourist destination Sonamarg in central Kashmir’s Ganderbal district is witnessing a surge in tourist activities and has emerged as a premier attraction, captivating both local and non-local travellers alike. Nestled amidst stunning landscapes, the place offers a picturesque backdrop, especially enhancing the serene beauty of its lakes.
Sharing their firsthand experience, a couple from Rajasthan expressed their awe, describing Sonamarg as a truly beautiful destination Particularly during the winter season. They hailed the warmth of the locals’ hospitality, saying there was no exploitation, which enhanced their overall enjoyment during their maiden visit to Kashmir.
Officials corroborate this surge in tourism, saying there has been a significant increase in visitor numbers since the start of the year. Local businesses, particularly shopkeepers, are jubilant over the heightened tourist activity, surpassing previous records. Grateful for the efforts of the tourism department in promoting the region, they anticipate further growth in visitor numbers.
Members of the tourism sector are enthusiastic about the revival of their businesses they welcome tourists with open arms. They call for continued promotion of Sonamarg and neighbouring areas like Gagangeer to attract an even larger influx of visitors.
