Rising KashmirRising KashmirRising Kashmir
  • Home
  • Top Stories
  • News
    • Kashmir
    • City
    • Jammu
    • Politics
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Search

Archives

  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022

Categories

  • Anchor
  • Breaking
  • Business
  • City
  • Developing Story
  • Editorial
  • Education
  • Features
  • Health
  • Interview
  • Jammu
  • Jammu and Kashmir News
  • Kashmir
  • Kashmir Tourism
  • Kath Bath
  • National
  • Opinion
  • Politics
  • Sports
  • Technology
  • Top Stories
  • Trending
  • Uncategorized
  • Video
  • Viewpoint
  • World
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Reading: PM’s ‘Mann Ki Baat’: Over 100 cr have listened to programme at least once, says Survey
Share
Notification Show More
Font ResizerAa
Rising KashmirRising Kashmir
Font ResizerAa
  • Home
  • Top Stories
  • News
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Search
  • Home
  • Top Stories
  • News
    • Kashmir
    • City
    • Jammu
    • Politics
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Follow US
© 2024. All Rights Reserved.
Rising Kashmir > Blog > Top Stories > PM’s ‘Mann Ki Baat’: Over 100 cr have listened to programme at least once, says Survey
Top Stories

PM’s ‘Mann Ki Baat’: Over 100 cr have listened to programme at least once, says Survey

RK News
Last updated: April 25, 2023 2:07 am
RK News
Published: April 25, 2023
Share
6 Min Read
SHARE
New Delhi, Apr 24: As Prime Minister Narendra Modi’s monthly radio show Mann ki Baat reaches its 100th episode next Sunday, a survey by the Indian Institute of Management (IIM)-Rohtak on Monday said that more than 100 crore people — 96% of the population — have listened to it at least once, while 23 crore are regular listeners.
These statistics were revealed in an exhaustive study commissioned by Prasar Bharati and conducted by Indian Institute of Management, Rohtak.
The findings of the study were brought out in a press conference by Gaurav Dwivedi, CEO, Prasar Bharati and Dheeraj P Sharma, director, IIM Rohtak. The study has tried to gauge the impact Mann Ki Baat has had on the population over the 99 editions so far.
While presenting the findings, Sharma said, “Data collection was done in multiple languages – Hindi as well as other regional languages. Nearly 96% of people are aware of Mann Ki Baat. We have included respondents who are about 15 years of age. At least 100 crore people have listened to it at least once, while 23 crore people listen/view the programme regularly.”
The report delves into the reasons behind the popularity of PM’s radio broadcast and lists out the most liked characteristics that hook people to the broadcast. A powerful and decisive leadership that speaks to establish an emotional connect with the audience is cited as reason for the following of the programme. The Prime Minister has been credited by the population of the country as knowledgeable and having sympathetic and empathetic approach. Directly engagement with the citizens and guidance is also cited as a reason for the trust the programme has established.
The study has tried to gauge the impact Mann Ki Baat has had on the population over the 99 editions so far. It states that a majority of listeners have become aware of governments working and 73% are optimistic and feel the country is going to progress. 58% of listeners have responded saying their living conditions have improved while a similar number (59%) have reported increased trust in Government. The general sentiment towards the Government can be gauged from the fact that 63% people have said their approach to the Government has become positive and 60% have shown interest in working for nation building as per the survey.
The study distributes the audience across three platforms with 44.7% people tuning in to the programme on a TV while 37.6% access it on a mobile device. Viewing the programme is favoured over listening to it, as 62% of the respondents between the age of 19 to 34 preferred watching it on a TV.
Hindi grabs a major chunk of listeners of Mann Ki Baat with 65% audience preferring it over any other language while English comes in at second place with 18%.
Speaking about the profile of respondents, Director Shri Dheeraj Sharma informed that the total sample strength of 10003 was polled for this study of which 60% were males while 40% were females. This population was spread over 68 occupations sectors with 64% being from the informal and self-employed sector while students constituted 23% of the studied audience.
Sharma further said that Data was collected from North, South, East, and West regions of India using snowball sampling with approximately 2500 responses per zone, through a psychometrically purified survey instrument
Gaurav Dwivedi informed the audience that apart from 22 Indian languages and 29 dialects, Mann Ki Baat is broadcast in 11 Foreign languages excluding English namely, French, Chinese, Indonesian, Tibetan, Burmese, Baluchi, Arabic, Pashtu, Persian, Dari and Swahili. He said the Mann ki Baat is being broadcast by more than 500 broadcast centers of All India Radio.
Going into the thought process behind commissioning of the study, Shri Dwivedi stated that that from time to time there was a thought that we must get more well-rounded feedback in terms of the overall programme and not for particular episodes only. He further informed that while digital sentiment on Mann Ki Baat is readily available, the same is not in the case with traditional media due to certain limitations. With this perspective, the task of the survey was awarded to IIM Rohtak on 18th April, 2022.
It is pertinent mentioning that PM’s Mann ki baat, a popular program on All India Radio was started on 3rd October, 2014 and is broadcast on last Sunday of every month at 11 AM on entire AIR and DD network. The 30 –Minute program is completing 100 episodes on 30th April 2023. Mann Ki Baat is translated by AIR into 22 Indian languages, 29 dialects and 11 Foreign languages, apart from English. It includes Hindi, Sanskrit, Punjabi, Tamil, Telugu, Kannad, Marathi, Gujarati, Malayalam, Odiya, Konkani, Nepali, Kashmiri, Dogri, Manipuri, Maithili, Bengali, Assamese, Bodo, Santhali, Urdu, Sindhi. The Dialects include Chhattisgarhi, Gondi, Halbi, Sargujia, Pahari, Sheena, Gojri, Balti, Ladakhi, Karbi, Khasi, Jaintia, Garo, Nagamese, Hmar, Paite, Thadou, Kabui, Mao, Tangkhul, Nyishi, Adi, Monpa, Ao, Angami, Kokborok, Mizo, Lepcha, Sikkimese (Bhutia).
 
 
 
GDA issues advisory for Schools to avoid weekend visits to Gulmarg
Hybrid terrorist held along with arms & ammu in Shopian
Higher reaches receive fresh snowfall, rains lash plains
ITBP seizes major gold haul in Ladakh Border Op
Kashmiri Language introduced by IGNOU at the UG Level 

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp Copy Link Print
Previous Article BJP ended injustice to villages done by previous govts: PM Modi
Next Article Civilian shot at, injured in south Kashmir’s Bijbehara
Leave a Comment Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

1MFollowersLike
262kFollowersFollow
InstagramFollow
234kSubscribersSubscribe
Google NewsFollow

Latest News

Hyderpora underpass turns into cab stand, sparks safety concerns
City
May 26, 2025
Bear-Proof Corral unveiled to tackle human-wildlife conflict in Drass
Kashmir
May 26, 2025
SACPPE holds session to safeguard children from unexploded shells in Uri
Kashmir
May 26, 2025
‘Prem Visheshagya’ brings laughter to Natrangs’ Sunday theatre
Jammu
May 26, 2025

Recent Posts

  • Hyderpora underpass turns into cab stand, sparks safety concerns
  • Bear-Proof Corral unveiled to tackle human-wildlife conflict in Drass
  • SACPPE holds session to safeguard children from unexploded shells in Uri
  • ‘Prem Visheshagya’ brings laughter to Natrangs’ Sunday theatre
  • Admin spreads awareness on drug abuse in Sgr

Recent Comments

  1. SavePlus on AI and Behavioural Analytics in Gaming: Making the World of Gaming Better
  2. Parul on Govt acknowledges faulty streetlights on Narbal-Tangmarg road
  3. dr gora on Women Veterinarians and the Goal of Viksit Bharat
  4. jalwa game login on National Education Policy 2020: Transforming India’s Educational System
  5. Virender Bhat on Pahalgam Attack: A War on Humanity, Peace, and Kashmiriyat

Contact Us

Flat No 7,Press Enclave, Srinagar, 190001
0194 2477887
9971795706
[email protected]
[email protected]

Quick Link

  • E-Paper
  • About Us
  • Contact Us

Top Categories

Stay Connected

1.06MLike
262.5kFollow
InstagramFollow
234.3kSubscribe
WhatsAppFollow
Rising KashmirRising Kashmir
Follow US
© 2025. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?