Rising KashmirRising KashmirRising Kashmir
  • Home
  • Top Stories
  • News
    • Kashmir
    • City
    • Jammu
    • Politics
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Search

Archives

  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022

Categories

  • Anchor
  • Breaking
  • Business
  • City
  • Developing Story
  • Editorial
  • Education
  • Features
  • Health
  • Interview
  • Jammu
  • Jammu and Kashmir News
  • Kashmir
  • Kashmir Tourism
  • Kath Bath
  • National
  • Opinion
  • Politics
  • Sports
  • Technology
  • Top Stories
  • Trending
  • Uncategorized
  • Video
  • Viewpoint
  • World
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Reading: ODOP scheme fostering economic conditions, creating employment avenues in Diary sector in Rajouri
Share
Notification Show More
Font ResizerAa
Rising KashmirRising Kashmir
Font ResizerAa
  • Home
  • Top Stories
  • News
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Search
  • Home
  • Top Stories
  • News
    • Kashmir
    • City
    • Jammu
    • Politics
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Follow US
© 2024. All Rights Reserved.
Rising Kashmir > Blog > Breaking > ODOP scheme fostering economic conditions, creating employment avenues in Diary sector in Rajouri
Breaking

ODOP scheme fostering economic conditions, creating employment avenues in Diary sector in Rajouri

RK Online Desk
Last updated: January 18, 2023 4:45 pm
RK Online Desk
Published: January 18, 2023
Share
4 Min Read
SHARE

One District, One Product (ODOP), launched by Union Ministry of Food Processing Industries to help districts reach their full potential, foster economic and socio-cultural growth, and create employment opportunities, especially in rural areas.

The scheme aims to identify, promote and brand a product from one district. The ODOP scheme aims to turn every district in India into an export hub through the promotion of the product in which the district specializes. The initiative also plans to accomplish this by scaling manufacturing, supporting local businesses, finding potential foreign customers, and so on, thus helping to achieve the ‘Atmanirbhar Bharat’ vision.

Under ODOP, Rajouri, a border district of the J&K UT, was chosen as a dairy district due to its enormous potential in the dairy sector. Effective measures are in place to help farmers become self-reliant, and steps are being taken to improve market access.

The Lam area of the Nowshera tehsil produces the majority of the district’s milk, and the people of this area are heavily involved in dairy farming. Although the milk production in this area is very high, the main difficulty that the farmers face is market access, as they have to travel to Nowshera, Sunderbani, and Rajouri to sell their milk and milk-based products.

Sensing the gravity and the commitment of the district administration to provide market linkage, Deputy Commissioner, Rajouri, Vikas Kundal, advised that special camps be organised by the DIC and KVIB Departments in Nowshera to encourage farmers and unemployed youths to set up their own ventures in the fields of milk processing and manufacturing units.

Both departments worked tirelessly to encourage people to start the milk processing and manufacturing units, and one, Punit Sharma, from Nowshera, expressed keen interest in establishing the unit, for which the KVIB and DIC Department provided the necessary financial assistance as well as technical guidance to him.

 Puneet Sharma has now established his own milk processing and manufacturing unit in Nowshera, with the active support of the district administration Rajouri and financial assistance from the concerned departments. Now that the unit is so close to the people of Lam, the dairy farmers in the area sell their milk to Puneet Sharma and receive very reasonable prices for their product, removing the farmers’ difficulty in gaining market access.

The majority of farmers of these areas are Integrated Dairy Development Scheme (IDDS) beneficiaries besides KVIB and DIC is also playing major role in raising the socioeconomic status of the farmers.

The majority of milk processing and manufacturing units have been established in urban areas, but because dairy farmers live in rural areas and cannot afford to travel to urban areas daily to sell their milk, there has been a shift in trend, and the government is now focusing on establishing the said units in rural areas for the convenience of the dairy farmers. This will not only mitigate the farmer’s difficulties but also create ample employment opportunities for the unemployed and educated youth.

The dairy farmers of the Lam area have highly appreciated this intervention by the District Administration, stating that their difficulties with market access has been alleviated to a great extent, and now they are getting very good prices for their milk at their doorsteps. They have also appealed to the district administration to keep taking such steps in the near future for their welfare.

Asia-Pacific to dominate global growth in 2023: S&P Global Market Intelligence
India among first responders to earthquake-hit Turkey, Syria: PM Modi hails NDRF, dog squad members
Stranded Air India passengers in Russia depart for San Francisco
Psychotropic substance recovered from car in Ganderbal: Police
BJP’s Tarun Chugh mourns loss of Syed Mushtaq Bukhari, calls him “Messiah of Pahadis”

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp Copy Link Print
Previous Article J&K to generate 16k jobs in next 5 years in dairy sector: Atal Dulloo
Next Article At least 18 people, including Ukraine’s Interior Minister, killed in helicopter crash near Kyiv
Leave a Comment Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

1MFollowersLike
262kFollowersFollow
InstagramFollow
234kSubscribersSubscribe
Google NewsFollow

Latest News

Hyderpora underpass turns into cab stand, sparks safety concerns
City
May 26, 2025
Bear-Proof Corral unveiled to tackle human-wildlife conflict in Drass
Kashmir
May 26, 2025
SACPPE holds session to safeguard children from unexploded shells in Uri
Kashmir
May 26, 2025
‘Prem Visheshagya’ brings laughter to Natrangs’ Sunday theatre
Jammu
May 26, 2025

Recent Posts

  • Hyderpora underpass turns into cab stand, sparks safety concerns
  • Bear-Proof Corral unveiled to tackle human-wildlife conflict in Drass
  • SACPPE holds session to safeguard children from unexploded shells in Uri
  • ‘Prem Visheshagya’ brings laughter to Natrangs’ Sunday theatre
  • Admin spreads awareness on drug abuse in Sgr

Recent Comments

  1. SavePlus on AI and Behavioural Analytics in Gaming: Making the World of Gaming Better
  2. Parul on Govt acknowledges faulty streetlights on Narbal-Tangmarg road
  3. dr gora on Women Veterinarians and the Goal of Viksit Bharat
  4. jalwa game login on National Education Policy 2020: Transforming India’s Educational System
  5. Virender Bhat on Pahalgam Attack: A War on Humanity, Peace, and Kashmiriyat

Contact Us

Flat No 7,Press Enclave, Srinagar, 190001
0194 2477887
9971795706
[email protected]
[email protected]

Quick Link

  • E-Paper
  • About Us
  • Contact Us

Top Categories

Stay Connected

1.06MLike
262.5kFollow
InstagramFollow
234.3kSubscribe
WhatsAppFollow
Rising KashmirRising Kashmir
Follow US
© 2025. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?