Our promotional campaigns will bear fruit only if internet is restored: Chaya
While preparing for vigorous promotional campaigns, Jammu and Kashmir Hoteliers Club has urged Lt Governor Administration to restore the internet service fully to the J&K UT.
In a statement, Hoteliers Club Chairman Mushtaq A Chaya said most of the travel agents, hoteliers, houseboat owners have already started vigorous promotional campaigns at many citifies in India to attract tourists.
“However, if internet is not restored fully, all the hard work and money will go in vain as we won’t be able to make bookings and further do follow up with outside travel agents, clients and customers. It is imperative that government restored the internet services so that bookings are made and tourists also enjoy uninterrupted communications,” he said.
Many travel, hotel and houseboat associations conducted travel promotion shows at Pune, Bangalore, Bhubaneswer and participated in travel trade fairs in New Delhi, Mumbai, Ahmadabad and other places to attract travelers back to Valley.
Mushtaq Chaya said tourist inflow is very low and promotional campaigns are necessary to bring tourists back and give them confidence that Kashmir is safe to travel.
“Participation in road shows and holding promotional events are necessary to build confidence of the travelers to visit Kashmir. So much of the negative media publicity has harmed Kashmir tourism very badly. After promotional campaigns, we are hopeful of making a comeback but government also needs to prove that it is very much serious about Kashmir tourism sector. Government has to restore net so that all our efforts bear fruits. If net is not restored, we can’t expect good tourist footfall,” he said.
Chaya urged Lt Governor Girish Chandra Murmu and Advisor K K Sharma to take their personal efforts in ensuring that internet is resorted forthwith for the overall good for the business and economic sector of the J&K especially tourism sector.
Secretary General Hoteliers Club Tariq Rashid Ghani said the club is also hosting a mega event at Mumbai in second week of March to invite travelers to Kashmir.
“We organized a successful promotional evening last year which fetched good results. However, due to advisories, tourists had to leave Kashmir. We have to start afresh and build the confidence of the travellers to visit Kashmir. We are hopeful that internet is restored forthwith so that our promotional campaigns bear good results.”