Srinagar, Aug 09: Commissioner Secretary Industries and Commerce, Vikramjit Singh on Wednesday called for revitalizing the J&K Handloom & Handicrafts Corporation while underscoring the need for adaptation in the face of changing times. He said this during a ceremonial launch of the “Meri Maati Mera Desh” campaign at Solina by J&K Handloom & Handicrafts Corporation.
Addressing the gathering, Commissioner Secretary Vikramjit Singh expressed his elation at commemorating the Azadi Ka Amrit Mahotsav with the launch of the “Meri Maati Mera Desh” campaign. He remarked that the J&K Handloom & Handicrafts Corporation holds immense potential for revival, contingent upon its alignment with the dynamic currents of change. He advocated for a paradigm shift that would propel the corporation towards profitability, emphasizing the crucial role of adaptation in the process.
“With the evolving times, every entity must evolve to be self-sustaining,” the Commissioner Secretary asserted. He urged both the corporation’s employees and its Managing Director to unite their efforts in the pursuit of rejuvenating the institution.
Singh took part in a tree planting initiative within the premises of the Poshish Showroom. Earlier, he also unfurled the national flag on the occasion while announcing the start of ‘Meri Maati Mera Desh’ campaign.
During his visit, Vikramjit also inspected the Poshish showroom, engaged with its staff, and explored the product development section of the Wool and Woollen Design Development Centre.
Further highlighting the commitment towards revival, the Commissioner Secretary explored the Wool & Woollen Design Development Center Phase-II. Director Industries & Commerce, Managing Director of J&K Handloom & Handicrafts Development Corporation, other concerned and other key stakeholders were also present on the occasion.
