Srinagar, Mar 15: Mahindra Encash Automotive proudly introduced the Earth Edition of the highly anticipated All-New Thar at its dealership situated at Hyderpora Bypass, Srinagar. The unveiling ceremony was graced by distinguished guests Muzaffar Branch Head of SBI, and Umar Shamas, Senior Relationship Manager of SBI, who together unveiled the SUV. The event was also attended by Maham Rouf, CEO of Mahindra Encash Automotive, and Viqar Lone, Sales Head.
The Earth Edition of the All-New Thar represents a fusion of ruggedness and sustainability, catering to the discerning needs of adventure enthusiasts while maintaining an eco-conscious approach. With its robust design and eco-friendly features, the Earth Edition embodies Mahindra’s commitment to innovation and environmental responsibility.
“We are thrilled to introduce the Earth Edition of the All-New Thar to our customers in Srinagar,” said Ms. Maham Rouf, CEO of Mahindra Encash Automotive. “This edition exemplifies our dedication to providing cutting-edge automotive solutions that align with the evolving preferences of our customers while ensuring sustainability.”
The All-New Thar Earth Edition promises to deliver an unparalleled driving experience, blending style, performance, and eco-consciousness. Interested customers are invited to visit the Mahindra Encash Automotive dealership at Hyderpora Bypass, Srinagar, to explore and experience the Earth Edition firsthand.
The special edition is inspired by the infinite expanse of the Thar Desert and the ability of the Thar to allow one to explore it with ease. With a palette inspired by the desert geography, promoting a sense of oneness with the environment, it doesn’t just symbolise adventure—it epitomises it.
The Thar Earth Edition builds upon the Mahindra Thar’s legacy of adventure and exploration, aiming to captivate and expand the community of Thar enthusiasts. This special edition, with its unique satin matte ‘Desert Fury’ finish, is designed to make this iconic SUV more distinctive, with a promise to inspire a new wave of adventurers to embrace the ‘Thar Life.’
Available in both diesel and petrol versions, with manual and automatic, the Earth Edition promises an exclusive 4×4 experience in the LX Hard Top Variant.
