Srinagar, Apr 24: Lee Cooper announced its dedicated line focused on sustainable fashion called Lee Cooper ECO collection.
As part of this exciting initiative, the premium brand introducing a groundbreaking innovation: the World’s First Jeans made from recycled cigarette butts!
Through this, Lee cooper aims to return glory to Mother Nature coinciding with World Earth Day.
“This launch is dedicated to the content creators of India as we believe they are not just influencers but Ecofluencers,” a statement said.
Sustainable but stylish, Karan Kundra unveiled the exciting new collection at the exclusive store in Thane alongside 60+ content creators and lovely host Anushka Mitra.
