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Reading: Kashmir’s border areas blossom into tourist magnets post Art 370 repeal 
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Rising Kashmir > Blog > Features > Kashmir’s border areas blossom into tourist magnets post Art 370 repeal 
Features

Kashmir’s border areas blossom into tourist magnets post Art 370 repeal 

Aatif Qayoom
Last updated: July 31, 2023 11:40 pm
Aatif Qayoom
Published: July 31, 2023
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Since the abrogation of Article 370 and 35A, the Kashmir valley’s border areas have experienced a surge in tourism, fostering hope and growth among the local populace. The move has not only made these regions easily accessible to everyone but has also unveiled a plethora of untapped destinations and trekking spots, transforming the region into a magnet for tourists from all walks of life.
Peace and Prosperity Prevail Along the Line of Control
The peaceful atmosphere along the Line of Control (LoC) has brought a sense of tranquility and prosperity to residents in areas like Teethwal, Keran, Machil, Jumgund, Kumkadi, and others in north Kashmir’s Kupwara district. The newfound calm has created an environment of hope and growth, significantly elevating the quality of life for the people living in these regions.
Tourism Boom Ignites Economic Growth
One of the remarkable changes has been the surge in tourism, which has become a major catalyst for economic growth. The region has witnessed a steady influx of visitors, with sites like Keran, Machil, Teethwal, and Bangus Valley gaining popularity as tourist destinations. Both domestic and international tourists have been drawn to the region by a wide array of cultural programs organized jointly by the civil government and the army.
“Home Stay” Program: An Engine of Local Prosperity
 
A notable initiative that has contributed to this growth is the “Home Stay” program. Numerous local households have registered to offer tourists overnight accommodations in their homes. This move not only provides travelers with unique and authentic experiences but also creates a new source of revenue for the locals. The popularity of home stays has soared as visitors get an opportunity to immerse themselves in the local culture and way of life.
Economic Impact Spurs Local Business Growth
The economic impact of border tourism has been profound. The surge in tourists has resulted in a higher demand for local products, handicrafts, and traditional cuisines. This has led to the growth of small-scale businesses, giving a much-needed boost to the region’s economy. Additionally, job opportunities in the hospitality and tourism sectors have increased significantly, providing the local youth with viable livelihood options within their own communities.
Untapped Beauty and Adventure Beckon
The ease of accessibility has been a game-changer for the border areas, which were previously isolated and less explored. The government’s decision to open up these regions has given visitors a chance to explore the breathtaking natural beauty and rich cultural heritage that the Kashmir valley has to offer. Moreover, the introduction of new untapped destinations and trekking spots has piqued the interest of adventure enthusiasts, adding to the diversity of tourism experiences available in the region.
Challenges for a Sustainable Future
While the impact of the abrogation of Article 370 and 35A has been predominantly positive for border tourism, challenges remain. The local administration and tourism department must continue their efforts to ensure sustainable growth and conservation of the environment and local traditions. Proper infrastructure development, waste management, and responsible tourism practices are essential to preserve the pristine beauty of these regions and protect the well-being of the local communities.
Religious Tourism at Sharda Mata, Temple, Teetwal  
“After the abrogation of Article 370, these areas have witnessed a substantial influx of religious tourism, with thousands of people thronging the historic temple at Teetwal. The temple was virtually inaugurated by Home Minister Amit Shah.”
The abrogation of Article 370 and 35A has been a turning point for border tourism in the Kashmir valley. With increased accessibility and the introduction of new destinations, the region has experienced a remarkable boost in tourism, benefiting the local population and economy. The “Home Stay” initiative, in particular, has been instrumental in providing a source of income to the locals while offering tourists a chance to immerse themselves in the authentic beauty of Kashmiri culture.  
 
 
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ByAatif Qayoom
Aatif Qayoom is a Senior Correspondent at Rising Kashmir, covering crime, tourism, sports, and various social issues across Jammu and Kashmir. Known for his accurate and ground-based reporting, he highlights stories that matter to people.
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