Jammu, Jan 10: Jammu and Kashmir Trade Promotion Organization (JKTPO) participated in the Indus Food -2023 which was held at Hitex International Exhibition Centre, Hyderabad a flagship B2B event organized by Trade Promotion Council of India (TPCI). Indus Food is South Asia’s largest integrated food and beverage trade fair. It provides retailers and buyers opportunities to network and conduct business with new and existing exhibiting suppliers. It is the most comprehensive F&B marketplace in the South Asia region, showcasing F&B products, F&B processing, and packaging technology.
On the directions of Principal Secretary, Industries & Commerce, Prashant Goyal, the JKTPO set up J&K Pavilion & sponsored and facilitated 11 agro and food processing-based registered local entrepreneurs to showcase their products and services in the exhibition to enhance their visibility during the exhibition as well as to build business connects. Major exhibitors from J&K who participated in the event were BST Organics, Noor brand Saffron, Kashmir Roots private limited, M/s M Maqbool (Nadur), Sarveshwar Foods, Nimbark Organics, Valley Exotic private limited, Saffron Mart, Wazwan of Kashmir & Corporate Supplies. Some of the unique products exhibited included saffron, honey, kehwa, nadru, spices, basmati rice, mushrooms, dried vegetables, processed food products, organic and local frozen food products, etc.
Stalls in the “J&K Pavilion” showcasing the Agro & Food processing products was one of the biggest attractions at Indus Food, 2023, and witnessed tremendous footfall, fascinating the domestic/international Buyers through their offering of a unique range of products. The Brand J&K has found excellent acceptability among visitors boosted by the authenticity and uniqueness of products. The J&K exhibitors displayed and promoted the uniqueness and strength of J&K among national and international visitors.
The event has provided an excellent platform to the budding and established entrepreneurs of J&K in terms of improved product visibility, retail sales, opportunity for synergetic collaborations through fruitful meets conducted with national and international visitors/buyers, market and competitor knowledge and insights into best practices of business.
The exhibitors from J&K also participated in B2B meetings which were held with national and international buyers and a huge response in terms of business leads was generated which when converted into orders will result in good business for them in the future.
Anoo Malhotra, Managing Director, JKTPO observed that participation in such sector-specific and national events opens new markets for sellers to promote and sell their products.
The prime objective of JKTPO is to promote, organize, manage and participate in trade fairs and exhibitions in India and abroad on regular basis to promote the Brand J&K and enhance its global competitiveness.
JKTPO organizes and participates in various activities like buyer-seller meets, trade fairs, exhibitions, conferences, seminars, and business delegations to name a few. For participation in these events, exporters, entrepreneurs and sellers from J&K can register themselves on JKTPO’s website – www.JKTPO.in and be informed about such events in the future.
