Rising KashmirRising KashmirRising Kashmir
  • Home
  • Top Stories
  • News
    • Kashmir
    • City
    • Jammu
    • Politics
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Search

Archives

  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022

Categories

  • Anchor
  • Breaking
  • Business
  • City
  • Developing Story
  • Editorial
  • Education
  • Features
  • Health
  • Interview
  • Jammu
  • Jammu and Kashmir News
  • Kashmir
  • Kashmir Tourism
  • Kath Bath
  • National
  • Opinion
  • Politics
  • Sports
  • Technology
  • Top Stories
  • Trending
  • Uncategorized
  • Video
  • Viewpoint
  • World
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Reading: JKRLM gets global exposure at G20 Tourism meet in Srinagar
Share
Notification Show More
Font ResizerAa
Rising KashmirRising Kashmir
Font ResizerAa
  • Home
  • Top Stories
  • News
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Search
  • Home
  • Top Stories
  • News
    • Kashmir
    • City
    • Jammu
    • Politics
  • Health
  • Anchor
  • Features
  • Interview
  • Video
Follow US
© 2024. All Rights Reserved.
Rising Kashmir > Blog > Breaking > JKRLM gets global exposure at G20 Tourism meet in Srinagar
Breaking

JKRLM gets global exposure at G20 Tourism meet in Srinagar

RK Online Desk
Last updated: May 25, 2023 8:35 am
RK Online Desk
Published: May 25, 2023
Share
6 Min Read
SHARE

With an aim to display the richness of arts & crafts reflecting the Jammu & Kashmir’s bountiful culture ,through their skills & art Jammu Kashmir Rural Livelihoods Mission (JKRLM) Umeed market place & a Millet cafe put up in SKICC wowed the G20 delegates during the G20 summit held in Kashmir.

From exploring the mouth watering delicacies of Millet prepared by Umeed women to shopping for authentic handicraft of J&K from the Umeed marketplace, the foreign delegates were all praises for the warm hospitality of Jammu &Kashmir.

JKRLM’s core belief & objective is to empower women by providing them avenues of livelihood and at Umeed marketplace festive atmosphere celebrating women power was witnessed wherein the different livelihoods like Handicrafts, Willow Wicker items, Black cumin, Honey, value added products, Papermachie, Traditional Pottery, Basholi Paintings and other captivating items apart from this a separate “Millet Cafe” for foreign delegates was also set up at SKICC here.

Eight women entrepreneurs from Jammu and Kashmir Rural Livelihoods Mission (JKRLM) set up their vibrant stalls at the Sher-e-Kashmir International Conference Centre (SKICC) to showcase their unique products and captivate the attention of G20 delegates, Whereas 12 SHG members were seen serving the mouth watering Millet based delicacies.

Delegates applauded the craft of Kashmiri women. The delegates were very happy to see the Umeed market place which had some agricultural produce (Saffron, Lavender) value added products (Soaps, Chabhri Binna) apart from the handicraft products made by women. These products were made by the self-help groups working under JKRLM throughout Jammu and Kashmir.

Explaining the purpose of the Umeed market place & Millet hub, Mission Director JKRLM, Indu Kanwal Chib stated, “Setting up the Umeed market place Millet Hub and Millet Cafe in SKICC was to give an exposure of international standard to the SHG women and reinforcing the spirit of strength & resilience.

To ensure authenticity, each showcased merchandise was affixed with a brochure that provided detailed information about the product. The participating women, hailing from different districts across J&K have been meticulously trained and empowered by JKRLM to become self-reliant.

G20 platform provided a golden opportunity for these women to showcase their talent and enabled the delegates to immerse themselves in the richness of traditional varieties of J&K, she added.

Under the leadership of Commissioner Secretary Department of Rural Development & Panchayati Raj, Mandeep Kaur, JKRLM has taken various transformational steps like SARAS and now G20 being one of the few.

Mission Director JKRLM said that Commissioner Secretary has inculcated creativity and market essence in SHG women participating in this event which otherwise also have been part of quite a learning process, Mission Director said.

Adding further she said that Under the Department of Rural Development & Panchayati Raj, JKRLM has touched new heights, the SHG products are available one e- commerce sites like Meesho further JKRLM has also ventured into service sector by collaborating with OYO for homestays.

The progressive journey of SHGs is a representation of transformation wherein JKRLM has ventured out in the past two years to fill up the marketing gaps and connect the buyers directly with SHGs. With the focus of JKRLM at overall development of Rural Women and continued training and exposure, it made it’s presence at G20 platform to showcase and sale the SHG made products, she maintained.

The positive vibes and the response from the Delegates towards the SHG women market has really added to the morale of the women, She said.

Talking about the Millet cafe put up for the Delegates during G20 ,she said that year 2023 is being celebrated as the International Year of Millets. G20 is giving us a big stage to promote millet as a source of nutrition and livelihood. Women of the Self-Help Group are managing everything, and we are promoting this as an opportunity to earn livelihood.

There is an inspiring story behind each piece. From delicate hand-woven wicker baskets to Basholi Art, the range of products on display represented the rich cultural heritage of the Jammu and Kashmir ,”the Mission Director said.

This is my first time participating at such a grand international platform. I had never thought in my life about it ,I thank Department for giving me this opportunity to witness such a great event ,one of the SHG member from Jammu said.

JKRLM would like to thank LG Sh Manoj Sinha to have always encouraged Rural SHG women and given a chance to the Department to participate in such an important global event.

Karnataka reports first death of H3N2 virus
Fire damages 3 residential houses at Rambagh
Manzoor Bhat visits bereaved family in Lalbazar Srinagar
Apni Party takes out protest rally against worst kind of power crises in Jammu
54.11 pc voter turnout till 7 pm in second phase of polling in J&K

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp Copy Link Print
Previous Article Police arrests two drug peddlers in Kulgam
Next Article Dangduroo Road Accident: DC hands over interim relief to Families of victims under Red Cross
Leave a Comment Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

1MFollowersLike
262kFollowersFollow
InstagramFollow
234kSubscribersSubscribe
Google NewsFollow

Latest News

Tourism comes to grind halt in Sonamarg after Pahalgam terror attack
Kashmir
May 29, 2025
SKUAST-K to establish advanced reproductive biotechnology centre to enhance animal breeding
Kashmir
May 29, 2025
DC calls for intensified action against drug abuse at NCORD review in Gbl
Kashmir
May 29, 2025
Shikara operators continue to ignore mandatory safety protocols
City
May 29, 2025

Recent Posts

  • Tourism comes to grind halt in Sonamarg after Pahalgam terror attack
  • SKUAST-K to establish advanced reproductive biotechnology centre to enhance animal breeding
  • DC calls for intensified action against drug abuse at NCORD review in Gbl
  • Shikara operators continue to ignore mandatory safety protocols
  • IUST partners with government for building safer J&K

Recent Comments

  1. BASHIR AHMAD BHAT on Poor hotel accommodation, lack of medical facilities irk Kashmiri pilgrims in Saudi Arabia, video goes viral
  2. sree vishnu movies on Pahalgam attack shatters Kashmir’s film tourism revival
  3. SavePlus on AI and Behavioural Analytics in Gaming: Making the World of Gaming Better
  4. Parul on Govt acknowledges faulty streetlights on Narbal-Tangmarg road
  5. dr gora on Women Veterinarians and the Goal of Viksit Bharat

Contact Us

Flat No 7,Press Enclave, Srinagar, 190001
0194 2477887
9971795706
[email protected]
[email protected]

Quick Link

  • E-Paper
  • About Us
  • Contact Us

Top Categories

Stay Connected

1.06MLike
262.5kFollow
InstagramFollow
234.3kSubscribe
WhatsAppFollow
Rising KashmirRising Kashmir
Follow US
© 2025. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?