I&C Directorate Jmu organises e-commerce awareness for PM Vishwakarma beneficiaries

Jammu, July 22: To strengthen the implementation of PM Vishwakarma Scheme, Directorate of Industries & Commerce, Jammu organized an impactful awareness session for PM Vishwakarma beneficiaries here at Udyog Bhawan.According to a statement issued here, the session aimed to enhance the digital presence and market visibility of local craftsmen registered under the PM Vishwakarma scheme. This initiative represents a significant advancement in creating new opportunities for the PM Vishwakarma beneficiaries, with a strong focus on promoting growth and development among local craftsmen. The meeting was attended by about 100 craftsmen from various trades who are registered under the PM Vishwakarma scheme in J&K (UT).The session commenced with a welcome address by Dr. Arun Kumar Manhas, Director Industries & Commerce Jammu. He emphasized the significance of PM Vishwakarma Scheme in ensuring hassle free benefits to eligible beneficiaries. The Director Industries & Commerce Jammu also interacted with beneficiaries to understand the on-ground challenges faced by them regarding toolkit delivery, credit support. He assured them that issues will be taken up with the Ministry of MSME, GoI for timely resolution.Further, Dr. Arun Kumar Manhas stressed on organizing similar sessions with prominent national e-commerce platforms & lead banks for disseminating information regarding credit facility amongst local craftsmen across all districts of Jammu and Kashmir to promote self-reliance and increase the market footprint of local craftsmen.