New Delhi, Aug 22: Information and Broadcasting Minister Ashwini Vaishnaw launched ‘Create in India Challenge-Season One’ in New Delhi in the run-up to the World Audio Visual and Entertainment Summit (WAVES).
Speaking on the occasion, Vaishnaw said that reflecting the evolution of Indian economy and the impact of technological advancements, 25 challenges have been launched. He said, the Media and Entertainment industry has also evolved, significantly boosting the creator economy.
The Minister said, this creator economy was recognized by Prime Minister Narendra Modi who presented the first National Creator Awards.
He said, the World Audio Visual and Entertainment Summit WAVES is set to take place for the first time and the Ministry has received a lot of positive feedback.
Vaishnaw said, considering this, Ministry is planning to organize it on a large scale. He said, in the near future, WAVES is poised to become a significant event, with these 25 challenges playing a crucial role in it. The Minister said, Government of India encourages the new creators economy as it can generate employment.
While highlighting the immense potential in this economy, the Union Minister mentioned that the creators’ economy has become a wonderful tool to showcase our rich cultural heritage, way of life, yoga, traditional medicine system, and diversity in our cuisines. The Government of India is leaving no stone unturned to encourage this economy and therefore, we need to ensure the talent & skill development and availability of necessary infrastructure in this sector.
Emphasizing that filmmaking is one of our strengths, Vaishnaw mentioned that in today’s era there is a great scope of using new technology and tools in this sector thereby ensuring a good scope for employment generation. It is estimated that if successfully executed, the program can generate 2-3 lakh jobs in the sector.
At the same time, the Union Minister also reminded that we have to ensure that our society is not harmed in this journey and the responsibility lies not just with the government but also with society, industry and all of us.
Secretary, Ministry of I&B Sh. Sanjay Jaju, Additional Secretary, Ministry of I&B Ms. Neerja Shekhar, Director General, FICCI, Ms. Jyoti Vij, Vice Chairman, CII National Committee on Media & Entertainment, Sh. Biren Ghose were also among the dignitaries who attended the event.
