Google has told suppliers to start making its Pixel smartphones in India by the next quarter at the earliest, as part of the search engine giant’s aim to further diversify its supply chain away from China and capture the booming Indian smartphone market, Nikkei Asia has reported.
As per the news report published on Thursday, the supply chain strategy is part of Google’s ambitious target of shipping more than 10 million Pixel phones this year, after shipping around 10 million units for the first time in 2023 amid a global economic slowdown.
Google will first prepare the production line for its high-end Pixel 8 Pro in the southern part of India in the coming weeks, then begin turning out phones in the April-June quarter, the news report quoted multiple sources familiar with the plan.
